Built for contractors and specialty trades

The CRM that works when half the team is on a jobsite with a muddy phone.

Contractor work runs on four surfaces: new leads, outstanding bids, active jobs, and crews in the field. Strkr pulls each surface onto one card, lets Strkr Messaging handle text updates to crews and customers, and drops the paper-pile that used to live in the truck.

What this audience is actually dealing with

The pains that bring buyers here.

Construction and specialty trade work is different from office-based B2B. The field reality (crew phones, dusty tablets, intermittent cell service, customers texting at 7 a.m.) demands tooling that respects how the work actually happens. The five pain points below are what Strkr sees from contractor shops on intake calls.

The paper-truck problem

Job files in binders in the truck.

Many contractors still run jobs on paper: estimate on a clipboard, change order on a notepad, photos on the lead's phone. When the lead changes trucks the job history goes with them. Strkr puts the job file on every crew member's phone with photos, change orders, materials list, and customer communication accessible from the field.

The bid conversion gap

We quoted 42 bids last month, closed how many?

Contractors rarely know their actual bid-to-job conversion rate, which bid types close better, and which lead sources produce. Strkr tracks bid status (sent, viewed, pending, won, lost) with the lead source, the bid amount, and the win reason or loss reason. The month-end review runs on data, not memory.

The scheduling cascade

One job runs long and three others slip.

Field work is dependency-heavy: concrete needs to cure before framing, framing before drywall, drywall before paint. One slip cascades. Strkr's project scheduling tracks dependencies and reschedules downstream work when upstream slips, with Strkr Messaging texting affected customers and crews automatically.

The customer-communication gap

The customer calls three times a day because nobody told them anything.

Customers want updates. Crews are busy. The office is reactive. Strkr's customer communication workflow runs scheduled updates (job start confirmation, materials ordered, inspection scheduled, next-day arrival time) through Strkr Messaging. The customer gets consistent updates. The office stops fielding anxious calls.

The payment collection grind

The job finished three weeks ago, the invoice is unpaid.

Contractors chase payment on completed jobs through phone calls, voicemails, and finally lien notices. Strkr's payment workflow syncs invoice status from QuickBooks or Xero, triggers payment reminders through Strkr Messaging at days 7, 14, and 21 post-invoice, and surfaces aging receivables on the owner dashboard.

The contractor pipeline

Lead to bid to job to invoice.

The contractor pipeline runs four distinct stages. Each stage has specific exit criteria and specific communication patterns. The cards below walk through each.

Lead intake

From form fill or phone to qualified lead.

Leads enter through the website form, inbound phone, referral, or walk-up. Strkr captures the specifics: project type (new construction, remodel, repair, maintenance), rough budget, timeline, decision-maker. Strkr AI drafts the first-contact reply tailored to project type.

Site visit and estimate

Field-captured measurements and photos.

The site visit workflow lets the estimator capture measurements, photos, scope notes, and customer preferences from their phone. The data lands on the lead record. Strkr AI drafts the written estimate from the field notes with the pricing tunable before send.

Bid tracking

Sent, viewed, pending, won, lost.

Bids send through Strkr with a view-tracking link. The contractor sees whether the customer opened the bid and how long they spent on it. Bids at 7, 14, and 21 days without decision trigger follow-up reminders with Strkr AI drafting the nudge.

Job creation

From won bid to scheduled work.

A won bid converts to a job record with scope locked, materials list generated, crew assigned, and schedule tentatively set. The customer gets the kickoff confirmation through Strkr Messaging. The owner sees the new job on the schedule view.

Active job

Scheduling, daily logs, change orders.

Active jobs show scheduling (crew assignments by day), daily logs (what got done, what blocked), change orders (approved and pending), materials received, and invoice-ready status. The field crew updates from phones. The office sees status without a radio call.

Completion and invoice

From punch list to paid.

Job completion triggers the punch list, final walkthrough, final invoice through the accounting tie, and payment follow-up. Payment status writes back to the job record so the owner sees unpaid completed jobs on the owner dashboard with specific aging buckets.

Field tooling

What the crew sees on the jobsite.

The crew's phone is the primary interface for field work. The cards below are the mobile-first surfaces Strkr ships for the field.

Job card on mobile

Scope, materials, photos, contact.

The job card on mobile shows the scope, the materials list with vendor and status, the current photo gallery, and the customer contact with one-tap call or text. The crew lead opens the card and has the full job context.

Daily log

What got done today.

The crew lead logs the day's work with a few taps: hours worked, work completed, materials used, blockers encountered, photos uploaded. The log posts to the job record and the owner sees it in the evening dashboard review.

Photo capture

Before, during, after.

Photo capture from the phone writes to the job record with GPS tagging and timestamp. Before photos document existing conditions. During photos document progress. After photos document completion. The photo set is the ground truth for scope disputes.

Change order on the spot

Customer approves from their phone.

When scope changes mid-job the crew lead opens a change order on the mobile card, captures the specifics, and sends to the customer. The customer approves or declines from their phone. Approved change orders update the job scope and the final invoice.

Materials ordering

Vendor orders from the field.

For contractors with vendor accounts the crew can send a materials order from the mobile card. The order ties to the job record for cost tracking. Strkr's integration with vendor ordering systems (through the webhook API) depends on the vendor; many trade suppliers support email-based ordering which Strkr automates.

Customer SMS from field

Quick update without a desk.

The crew lead can send a quick update to the customer through Strkr Messaging from the mobile card: "On our way, ETA 10:30" or "Delayed by one day due to the rain." The message logs to the job record so the office sees the communication.

Owner and office workflow

The surfaces the business owner runs on.

The owner of a contractor shop runs on specific weekly questions: which bids are outstanding, which jobs are at risk, how is cash flow, which crews are overloaded. The cards below are the owner-facing surfaces.

Pipeline view

Bids outstanding, bids due this week.

The pipeline view shows bids outstanding with age and amount. Bids over 14 days without decision surface for follow-up. The weekly new-bid total trends over quarters so the owner can see whether lead volume is building or softening.

Schedule view

Jobs by week, by crew.

The schedule view shows jobs on the calendar by week with crew assignments. Overallocated crews show in red. Open crew-days (no job scheduled) show in gray. The owner can rebalance by dragging jobs between crews.

Jobs at risk

Red flags surfaced.

Jobs at risk surface based on three signals: schedule slip (actual completion trending beyond target), budget slip (material cost or labor hours trending over budget), customer sentiment (recent SMS or notes indicating concern). The owner reviews the risk queue weekly.

Cash flow view

Invoices sent, invoices paid, invoices overdue.

Cash flow view shows invoices by status with aging buckets. Overdue invoices show the account owner, the days outstanding, and the recommended next action. Strkr AI drafts collection outreach for the office to approve and send.

Crew performance

Hours, jobs completed, change-order revenue.

Crew performance tracks hours worked, jobs completed on time, change-order revenue generated, and customer satisfaction scores. The owner can see which crews run efficient and which need coaching or support. Promotion and compensation conversations ground in data.

Monthly retrospective

What ran well, what ran over.

The monthly retrospective shows bid-to-job conversion rate by lead source, average margin by project type, and the top three operational pain points of the month. Strkr AI drafts the two-paragraph summary for the owner-and-office team meeting.

Head-to-head

Strkr vs a contractor stack of three tools.

Most contractor shops run three or four tools: a CRM or lead-tracking spreadsheet, a scheduling tool (Builder Prime, JobTread, Buildertrend), QuickBooks, and the field crew's phone with a group text. The comparison below is Strkr's consolidated posture versus that typical stack.

Feature Strkr Contractor three-tool stack
Lead and bid tracking Native pipeline. Separate CRM.
Job scheduling with dependencies Native with cascade updates. Separate scheduling tool.
SMS to crews and customers Strkr Messaging with consent. Group text with no CRM tie.
Field photo capture Native with GPS and timestamp. Phone gallery, manual upload.
Change-order workflow Customer approves from phone. Email or paper, lost in truck.
Invoice sync with QuickBooks Native bidirectional. Zapier bridge or manual.
Owner dashboard Pipeline, schedule, cash flow. Spreadsheet reconcile.
Pricing 29 to 119 dollars per seat. Three vendor subscriptions totaling 400 to 800 per month.
How teams use Strkr

Four contractor playbooks.

The playbooks below are deployment patterns Strkr sees on contractor migrations, from solo tradespeople to multi-crew general contractors.

Pattern A

The solo electrician with 180 customers.

A solo electrician in Austin ran leads in a shared Google Sheet, bids in Word docs emailed as PDFs, and jobs in a Google Calendar. The owner spent 90 minutes every evening doing paperwork. Strkr migration consolidated everything into one tenant in 11 business days. The owner recovered about four hours per week and bid conversion improved from an estimated 32 percent to a measured 48 percent in six months.

Pattern B

The 11-person remodeling firm.

An 11-person remodeling firm ran a stack: HubSpot for leads, JobTread for job management, QuickBooks for billing. The owner spent 12 hours a week reconciling. Strkr migration consolidated to one tenant with QuickBooks as the only remaining integration. The office manager reclaimed about half a day per week.

Pattern C

The 32-crew specialty roofer.

A specialty roofing contractor with 32 crews and 420 active jobs needed field-first tooling and schedule-cascade handling for weather-dependent work. Strkr's mobile job card and scheduling-dependency engine handled the operations. Owner visibility into crew-by-crew performance improved materially. Weather-related schedule slips communicated to customers automatically through Strkr Messaging.

Pattern D

The 60-person general contractor.

A 60-person general contractor with 24 active jobs and a growing new-business pipeline consolidated from Salesforce (sales), Buildertrend (jobs), and manual spreadsheets for crew allocation. Strkr handled sales, jobs, and crew allocation in one tenant with the admin surfacing crew utilization weekly. Project margin improved by about 4 percentage points in the first year.

Run contractor work on one card.

Book a 30 minute call. We will walk through the bid pipeline, the mobile job card, and the owner dashboard with your actual jobs and crews.

Common questions

What buyers in this bucket ask most.

Does Strkr handle estimating and quoting?

Yes. Strkr ships a quote and proposal workflow with templates, line items, pricing, discounts, taxes, and electronic signature. For contractors with specialty estimating needs (takeoff, material pricing from vendor databases) Strkr integrates with specialty estimating tools through the webhook API. The signed estimate becomes the ground truth for the job scope.

What about photos and documents from the jobsite?

Photos capture from the mobile card with GPS tagging and timestamp. Documents (permits, inspection reports, change orders) attach to the job record. Strkr handles photo and document storage with reasonable per-tenant limits; teams with heavy video or high-resolution photo needs can tie Google Drive or Dropbox through the integration surface for primary storage with Strkr holding the links.

How does Strkr handle crew scheduling and dependencies?

The schedule view shows jobs by week with crew assignments. Dependencies between phases of a job (framing before drywall, drywall before paint) cascade through the schedule. When one phase slips the downstream work reschedules automatically with the customer and the affected crews getting SMS updates. The scheduling engine handles overallocation detection and surfaces conflicts.

Does Strkr integrate with QuickBooks, Xero, or specialty contractor accounting?

QuickBooks Online and Xero integrate natively with bidirectional sync on customers, invoices, and payments. QuickBooks Desktop works through a third-party sync layer. For specialty contractor accounting tools (Foundation, Sage 100 Contractor, Jonas) Strkr integrates through the webhook API; some tools require customer-side engineering for the sync layer.

What does Strkr cost for a 12-person contractor shop?

A 12-person shop on the Pro tier at 59 dollars per seat runs 708 dollars per month base. The AI Enhancement module is a 49-dollar-per-month flat add-on with 5,000 Strkr AI calls included. SMS runs 2 cents per segment and MMS 5 cents, metered separately. 14-day free trial on paid plans. No per-job fee, no per-customer fee, no per-crew fee.

How does Strkr handle A2P 10DLC for contractor SMS?

Strkr Messaging registers your brand and campaigns with the US carrier aggregator. The admin console walks through brand identity, campaign purpose, sample messages, and opt-in evidence. Approval times run three to seven business days. The registration lets contractor shops send customer updates, appointment reminders, and payment-collection messages at scale with carrier-grade deliverability.

Does Strkr work on a tablet in the field?

Yes. The web app is fully responsive and works on tablets (iPad, Android tablet) at any size with the same capability as desktop. Mobile phone works for the common field workflows (job card, daily log, photo capture, SMS, change order). A dedicated iOS native app is on the 2027-Q1 roadmap. Android native app follows the iOS release.

Try it free. Bring your team next week.

No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.