Built for RIAs and wealth management teams

The CRM wealth managers run their household book out of.

A wealth management practice runs on client households, assets under management, review cadences, and a regulator-grade audit trail. Most CRMs treat each client as a flat contact and leave the AUM, the household aggregation, and the compliance log to a separate tool. Strkr collapses the household structure, the portfolio integration, the review flows, and the communication log onto one record so the advisor serves the family and the compliance team sleeps at night.

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What this audience is actually dealing with

The pains that bring buyers here.

A wealth management practice is a kind of operation. The advisor is responsible for a book of client households, each one with multiple accounts, multiple generations, multiple investment objectives, and often multiple custodians. The practice runs on a recurring review cadence (quarterly for high-touch clients, semi-annual or annual for the broader book), a documented investment policy statement per household, a communication log that satisfies SEC and FINRA audit expectations, and a client-facing deliverable workflow for review packets, performance reports, and planning deliverables. Most CRMs on the market do not cover this. Redtail and Wealthbox are the current defaults, and they handle contact management and task tracking but leave the AUM visibility, the household aggregation, and the review-cadence automation to the advisor memory and a shared spreadsheet. The pains below are what shows up on every discovery call with RIAs, independent broker-dealer advisors, and bank or trust wealth teams who are evaluating a new CRM. If any of them look familiar, the rest of the page shows how Strkr brings the household structure, the AUM integration, the review flows, and the compliance log onto one surface.

CRM separate from portfolio accounting

The CRM has the person, the portfolio tool has the money.

An advisor opens Redtail to log a client meeting, then flips to Orion or Addepar or Tamarac or Black Diamond to see the current portfolio allocation and the quarter-end performance. The two systems share nothing but a client name, so the advisor rebuilds the picture every call and the operations team keys the same client data into both systems. Strkr integrates with the portfolio accounting system through an open API so the account record carries current market value, allocation, and performance alongside the client relationship context.

No AUM visibility per client

What does this client actually have with us, across every account?

A client has a joint brokerage, two IRAs, a trust, a 529 for a grandchild, and a Roth conversion in progress. The advisor pulls the AUM picture from the portfolio tool by hand before every meeting, often working from a report that is two weeks stale. Strkr aggregates every account on the client record with current market value, cost basis, allocation, and performance, so the AUM picture is current and accurate every time the advisor opens the record.

No household aggregation

The spouse and the kids live in separate records with no roll-up.

The CRM treats each individual as a flat contact, so the husband, the wife, the two adult children, the family trust, and the family business all live in separate records. The advisor never sees the full household balance sheet in one place, and the review conversations miss the cross-household planning context (estate flows, generational wealth transfer, insurance ownership, business succession). Strkr runs a native household structure where every member and every entity rolls up to one household record with aggregated AUM, cash flow, and planning picture.

Review meeting prep manual

Every quarterly review prep is a two-hour spreadsheet exercise.

The advisor spends two hours before every quarterly review meeting pulling performance from the portfolio tool, allocation from the custodian, prior meeting notes from the CRM, open planning items from the operations team, and consolidating into a review packet. Multiplied across 80 households, that is 160 hours a quarter the advisor is doing operations work instead of client work. Strkr runs a review-prep flow that pulls the data automatically, drafts the packet from a firm template, routes through operations review, and the advisor spends 15 minutes personalising instead of two hours assembling.

Client comms untracked

The compliance team asks for every email with this client last quarter.

The compliance audit asks for a full communication log for a client over a quarter, including every email, every phone call, every meeting, and every text message that referenced the account. The data lives in Outlook, in a disconnected call-logging app, and in the advisor memory. Strkr logs every communication on the client record automatically through the email integration, the call-logging integration, and the mobile SMS integration, with timestamp, author, and content, so the compliance pull is a report filter not a two-week scramble.

SEC and FINRA audit trail weak

The regulator audit asks for the IPS, the signed suitability, every change.

The SEC exam or the FINRA audit asks for every investment policy statement, every signed suitability questionnaire, every change to the IPS over time, every documented client acknowledgement of risk, and the audit trail of who changed what and when. In most practices the documents live in a shared drive and the audit trail is reconstructed from email timestamps. Strkr stores every regulated document on the client record with version control, electronic signature capture, and a timestamp-and-author audit trail per change, so the audit response is a filtered export, not a weekend scramble.

How Strkr fits the wealth management day

The primitives advisors and client service teams actually use.

Strkr for a wealth management practice is not a sales CRM with a rebranded portfolio field. It is a workspace shaped around the real daily motion of an RIA, an independent broker-dealer practice, or a bank or trust wealth team. The primitives below ship on every paid tier with no premium wealth module gate, and they are built so the advisor, the client service associate, the operations lead, and the compliance officer look at the same records with role-aware sidebars. Everything is designed so the household, the AUM, the review cadence, and the compliance log live on one record surface rather than four separate systems.

Household structure

Members, entities, and accounts rolled up to one household.

A household record holds every individual member (husband, wife, children, parents), every legal entity (trusts, LLCs, foundations, family business), and every account across every custodian. The household rolls up aggregated AUM, cash flow, allocation, and performance so the advisor sees the full picture on one view and the review conversation runs on real household context not individual-member fragments.

AUM integration

Portfolio accounting data on the account record in near real time.

Strkr integrates with portfolio accounting systems (Orion, Addepar, Tamarac, Black Diamond, Advyzon, custodial direct feeds) through an open REST API. Every account carries current market value, cost basis, allocation, performance (1-month, 3-month, 1-year, since-inception), and the holdings detail with the integration running on a near-real-time cadence rather than a nightly batch.

Review cadence engine

Quarterly, semi-annual, annual review flows per household.

Each household carries a review cadence (quarterly for high-touch tiers, semi-annual or annual for the broader book) and Strkr fires the review-prep flow at the right interval. The flow pulls the latest AUM, performance, planning status, and open items, drafts the review packet, routes through operations review, and queues the meeting invitation. No household falls off the cadence because it fell off the advisor spreadsheet.

Investment policy statement

Every household IPS as a versioned document.

Each household carries an investment policy statement as a versioned document on the record. Changes to the IPS (allocation targets, risk tolerance, income needs, time horizon) require an advisor edit and a client acknowledgement, both captured with timestamp and signature. The audit trail shows the full IPS evolution over time, satisfying SEC and FINRA audit expectations.

Communication log

Every email, call, meeting, text logged on the client record.

Email integration with Google Workspace and Microsoft 365 logs every inbound and outbound email on the client and household record automatically. Call-logging integration captures inbound and outbound calls. Mobile SMS integration logs every text sent through the Strkr mobile app. Meetings log with calendar integration. The compliance team pulls a full communication log by filter rather than reconstructing from three systems.

Client service queue

Inbound requests routed to the right service associate.

Client service requests (distributions, beneficiary changes, address updates, tax document requests, custodian paperwork) land in a native queue on the household record with request type, priority, SLA timer, assignee, and status. Inbound requests from email or the client portal land in the queue, route to the client service associate covering the household, and the SLA timer counts down against the firm service policy.

Compliance workspace

Regulated documents with versioning and signature capture.

Investment policy statements, suitability questionnaires, risk acknowledgements, client disclosures, Form ADV deliveries, and signed client agreements all live on the household record with version control, electronic signature capture, and timestamp-and-author audit trails. The compliance officer runs a dashboard of outstanding compliance items across the practice and clears gaps before the regulator audit arrives.

Flows for the wealth management motion

Automations that cover review cadence, planning, and compliance.

The wealth management motion has a set of recurring workflows: new client onboarding, quarterly review cadence, annual IPS review, tax document delivery, required minimum distribution (RMD) tracking, estate planning review, and compliance document delivery (Form ADV, privacy notice, custodian disclosures). Strkr Flows run each one as a native automation with the triggers and actions already in the system, so the practice encodes the real workflow once and the automations run reliably from quarter to quarter. The pattern below is what shows up in week two of every RIA deployment.

New client onboarding

A new household triggers the full onboarding sequence.

When a new household is created, Strkr fires the onboarding flow: ADV delivery, privacy notice delivery, custodian paperwork generation, IPS drafting, account-opening task fan-out across operations, and welcome communication from the advisor. Each step carries a due date and the operations lead works a queue of in-flight onboardings rather than tracking the steps in a spreadsheet.

Quarterly review cadence

Review prep fires on cadence per household tier.

Every household carries a review cadence based on tier (quarterly, semi-annual, annual) and Strkr fires the review-prep flow at the right interval. The flow pulls latest AUM, performance, planning status, and open items, drafts the review packet from the firm template, routes through operations review, queues the meeting invitation, and books the follow-up task. Advisor spends 15 minutes personalising, not two hours assembling.

Annual IPS review

Every IPS reviewed and acknowledged on an annual cadence.

Each household IPS carries an annual review date. Strkr fires the IPS review flow 60 days before the annual date with a task for the advisor to review allocation targets, risk tolerance, income needs, and time horizon against current household context. The reviewed IPS routes to the client for electronic signature acknowledgement, and the signed version lands on the household record with the audit trail intact.

RMD tracking

Required minimum distributions scheduled and tracked.

For clients with RMD obligations (IRA holders age 73+, inherited IRAs, QRPs), Strkr computes the annual RMD amount from the prior year-end balance, surfaces the deadline on the household record, generates the distribution paperwork, and tracks the actual distribution against the required amount. No client misses an RMD because the deadline fell off the practice spreadsheet.

Tax document delivery

Year-end tax packet delivery scheduled per household.

At year end, Strkr fires the tax document delivery flow: pulls 1099 forms from the custodian integration, aggregates per household, delivers through the client portal with acknowledgement tracking, and books the tax strategy conversation task for the advisor. Clients receive one consolidated packet per household rather than scattered documents from four custodians.

Compliance delivery flow

Form ADV, privacy notice, custodian disclosures on schedule.

Regulatory delivery requirements (annual Form ADV, privacy notice, custodian disclosure updates) fire from Strkr on the required cadence with electronic acknowledgement capture per client. The compliance officer runs a dashboard of delivery and acknowledgement status across the practice and clears gaps proactively instead of discovering them during the exam.

Life event trigger

Birthday, retirement, inheritance triggers planning review.

Household life events (client birthday hitting 65, 70, 73, retirement date, documented inheritance event, major liquidity event) fire a planning review task to the advisor with the relevant context and the suggested planning conversation. The advisor reaches out proactively with specific planning value, not with a generic quarterly email that lands at the bottom of the client inbox.

What the advisor and compliance officer see

Views that make the practice review and the exam prep fast.

An advisor coaches on three households a week in the Monday practice meeting, not on the whole book. A compliance officer needs to spot the audit-exposed gaps before the examiner arrives. Strkr surfaces the data each role needs to run a short, specific practice review and a thorough compliance walk-through without digging through five systems. The views below ship as default saved views for the advisor role and the compliance officer role on every wealth management tenant.

Household health matrix

Every household with AUM, allocation drift, review status.

The household view shows every household with current aggregated AUM, allocation drift against IPS target, review cadence status (on schedule, slipping, overdue), open service requests, and open planning items. The advisor spots the households drifting from allocation target, missing a review cadence, or carrying unresolved service requests, in one scroll.

Review cadence pipeline

Upcoming reviews by cadence, advisor, and household tier.

The review pipeline view shows every upcoming review grouped by cadence (quarterly, semi-annual, annual) with household tier, advisor owner, and days until review. The operations lead spots capacity constraints eight weeks out and reassigns workload or extends cadences before an advisor misses a review.

AUM concentration

AUM concentration by household, segment, and custodian.

The AUM concentration view shows total AUM by household (identifying over-concentration in the top 10 or top 20 households), by segment (high-net-worth, mass-affluent, retiree), and by custodian (Fidelity, Schwab, Pershing). The practice principal spots concentration risk and plans the growth and retention strategy on real data.

Service queue health

Open service requests aged past SLA by associate.

The service queue view surfaces every open client service request aged past SLA with request type, assignee, days overdue, and household. One click to reassign, escalate, or clear. The practice principal sees the queue before client complaints arrive, and the service team gets the right escalation support when the queue spikes around tax season or year-end.

Compliance gap dashboard

Outstanding IPS, suitability, acknowledgement across the practice.

The compliance gap view shows households with outstanding IPS reviews, unsigned suitability questionnaires, missed Form ADV acknowledgements, overdue privacy notice deliveries, and expired custodian disclosures. The compliance officer works a prioritised remediation queue and the practice clears gaps before the regulator audit, not during it.

Advisor book health

Each advisor on one row with AUM, households, retention.

The advisor book view shows each advisor on one row with assigned household count, aggregated AUM, trailing-12-month retention rate, review completion rate, service request SLA attainment, and new household count. The practice principal coaches on specific gaps per advisor rather than running a one-size-fits-all review.

Head-to-head

Strkr for wealth management vs Redtail or Wealthbox plus a spreadsheet.

The default stack for an RIA or independent wealth management practice is Redtail or Wealthbox for contact management and task tracking, Orion or Addepar or Tamarac or Black Diamond for portfolio accounting, a shared spreadsheet for the review cadence calendar, a separate document vault for IPS and compliance records, and the advisor Outlook inbox for the communication log. Strkr collapses the CRM surface onto one workspace with native household structure, portfolio integration, review cadence flows, and a compliance-grade audit trail, while keeping the portfolio accounting system as the system of record for performance and allocation.

Feature Strkr Redtail / Wealthbox + spreadsheet
Household structure Native with roll-up across members and entities Flat contacts, manual family tagging
AUM integration Native with portfolio accounting feed Separate tool, manual rebuild per review
Review cadence engine Native per-household cadence with prep flow Shared spreadsheet, advisor memory
IPS versioning Native with signature capture and audit trail Shared drive, email timestamp reconstruction
Communication log Email, call, text, meeting on client record Outlook archive plus manual logging
Client service queue Native with SLA timers and routing Task list or shared inbox
Compliance dashboard Native gap view across practice Quarterly compliance spreadsheet
RMD tracking Native with deadline alerts and paperwork Separate RMD worksheet
Mobile for the advisor on travel First-class with offline queue and voice notes Thin wrapper over web
Admin changes Self-serve for principal and compliance officer Vendor professional services engagement
Compliance posture HIPAA with BAA, SOC 2 Type II in progress, GDPR, CCPA Varies by vendor and tier
Pricing model Flat per-seat, no premium module gates Per-user plus modules plus implementation
How teams use Strkr

How wealth management practices run Strkr.

The patterns below show up across RIAs, independent broker-dealer practices, bank wealth teams, and multi-family offices with 5, 15, and 40 advisors. The common thread: pull the household structure, the AUM picture, the review cadence, and the compliance log onto one surface so the advisor spends time on client conversations and the compliance officer sleeps at night. Each playbook is a real motion a Strkr wealth management customer runs today.

5-advisor RIA with $400M AUM

Household structure with quarterly review cadence for top-tier.

A 5-advisor RIA with $400M AUM across 220 households tiered the book into quarterly, semi-annual, and annual review cadences. Review-prep flows fire at the right interval, pull current AUM from the Orion integration, draft the review packet from the firm template, and route through the operations lead. Advisor review-prep time dropped from two hours to 20 minutes per household, and the practice runs a 97 percent review cadence attainment rate across the book.

15-advisor hybrid RIA with $1.2B AUM

Addepar integration with household aggregation across custodians.

A 15-advisor hybrid RIA with $1.2B AUM across Fidelity, Schwab, and Pershing custodians integrated with Addepar for portfolio accounting. Household aggregation now rolls up across every custodian and every account into one record, the advisor sees the full balance sheet picture before every client call, and the compliance team pulls a full communication log per client in under two minutes for the quarterly audit.

12-advisor broker-dealer wealth practice

FINRA audit prep with versioned IPS and signed acknowledgements.

A 12-advisor broker-dealer wealth practice runs under FINRA audit expectations. Strkr versioned IPS with electronic signature capture, timestamp-and-author audit trail per change, and signed suitability acknowledgements per account closed the compliance gaps that had taken the practice six weeks per FINRA exam. The last audit response ran in three business days with every requested document surfaced from the audit trail.

25-advisor multi-office RIA

Multi-office visibility with practice principal dashboards.

A 25-advisor RIA across three offices used advisor book health dashboards and AUM concentration views to give the practice principal visibility across offices. Review cadence attainment, service queue health, and compliance gap closure now surface on one view across the practice. The monthly practice review runs in 30 minutes across three offices instead of three separate 90-minute office calls.

40-advisor regional wealth team

Scaled onboarding with full regulatory delivery automation.

A 40-advisor regional wealth team onboards 300 new households a year across the practice. Strkr onboarding flow handles ADV delivery, privacy notice, custodian paperwork, IPS drafting, account-opening task fan-out, and welcome communication automatically per household. Operations headcount per 100 new households dropped by 1.5 FTE and the time from first client meeting to funded account dropped from 42 days to 28 days.

See the CRM wealth managers run their household book out of.

Start a 14-day trial with the full wealth management stack enabled: household structure with multi-generation and multi-entity roll-up, portfolio accounting integration, review cadence flows, versioned IPS with signature capture, communication log across email, call, and text, client service queue with SLA timers, and compliance dashboard with gap tracking. One bill, one workspace, one record of truth per household.

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Common questions

What buyers in this bucket ask most.

Does Strkr replace Redtail or Wealthbox for a wealth management practice?

For the CRM, household structure, review cadence, communication log, client service queue, and compliance audit trail, yes. Practices switching from Redtail or Wealthbox typically find Strkr covers the same functional ground with native household aggregation (not just family tags), native AUM integration (not just a link out to the portfolio tool), native review cadence flows (not just a task reminder), and a flat per-seat price with no premium module gates. The Strkr team will walk through a feature-by-feature comparison before quoting so the switching cost is quantified up front, and most practices complete the migration in 4 to 8 weeks depending on the historical data volume.

What portfolio accounting systems does Strkr integrate with?

Strkr integrates with Orion, Addepar, Tamarac, Black Diamond, Advyzon, and direct custodian feeds (Fidelity, Schwab, Pershing, SEI, TD Ameritrade legacy accounts). The integration runs through the open REST API with near-real-time sync on account market value, cost basis, allocation, performance (1-month, 3-month, 1-year, since-inception), and the holdings detail. The portfolio accounting system stays the system of record for performance calculation and official NAV, Strkr acts as the CRM surface that shows the current portfolio picture alongside the client relationship context without a tab switch.

How does the household structure work in practice?

A household record holds every individual member (husband, wife, children, parents, dependents) and every legal entity (revocable trust, irrevocable trust, LLC, foundation, family business, charitable remainder trust) and every account across every custodian. The household rolls up aggregated AUM, cash flow, allocation drift against the household IPS target, and performance across every account. Each member and each entity carries its own detail record (date of birth, relationship, tax status, beneficiary status) that rolls up to the household picture. When a new generation enters the picture (a child reaches majority, a grandchild is born, a trust is funded), the household structure expands without breaking the historical relationship context.

How does Strkr handle the SEC and FINRA audit trail?

Every regulated document (IPS, suitability questionnaire, risk acknowledgement, Form ADV delivery, privacy notice, custodian disclosure, signed client agreement) lives on the household record with version control, electronic signature capture, and a timestamp-and-author audit trail per change. Every client communication (email, call, meeting, text, document delivery, portal access) logs on the client and household record with timestamp, author, content, and acknowledgement where applicable. The compliance officer runs a filtered export for any audit request (date range, client, document class, communication type) in minutes rather than reconstructing from Outlook and shared drives. Document retention is configurable per tenant to match the practice regulatory requirements.

How does the review cadence engine work?

Each household carries a review cadence based on tier (quarterly for high-touch households, semi-annual for mid-tier, annual for the broader book, or custom cadences the practice defines). Strkr fires the review-prep flow at the right interval with the full packet workflow: pulls current AUM, performance, allocation drift, planning status, open service items, and prior meeting notes from the client record. Drafts the review packet from the firm template, routes through operations review, queues the meeting invitation, and books the follow-up task. The advisor spends time personalising for the household rather than assembling the packet from four systems, and no household falls off the cadence because the review date never falls off the practice spreadsheet.

Can Strkr handle the full new client onboarding workflow?

Yes. When a new household is created, Strkr fires the onboarding flow: ADV delivery with electronic acknowledgement capture, privacy notice delivery, custodian paperwork generation from the firm templates with pre-populated client data, IPS drafting routed through advisor review, account-opening task fan-out across the operations team, and welcome communication from the advisor. The operations lead works a queue of in-flight onboardings with each step carrying a due date and status. Time from first client meeting to funded account typically drops 25 to 40 percent in the first six months after launch because the manual coordination work gets replaced by native automation.

Also built for

Related audiences.

Financial advisors Wealth management RIAs Registered investment advisors AUM management Client review CRMs

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