Built for Property Managers

The CRM property managers run the whole book out of.

Property management is a three-sided marketplace. Owners expect transparent updates and clean statements. Tenants expect fast maintenance and a renewal process that is not a mystery. Prospects expect an immediate reply to a 10 PM listing inquiry. A good CRM for a property manager is the one that holds leasing, owner relations, tenant lifecycle, and vendor dispatch on one record of truth, instead of a leasing spreadsheet, an owner inbox, a maintenance work-order tool, and a vendor rolodex.

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What this audience is actually dealing with

The pains that bring buyers here.

Property management is one of the few businesses where the operator serves two paying customers (owner and tenant) and a third constituency (prospects) simultaneously, and every one of them has an urgent request that cannot wait until Monday. Most property management companies run leasing out of a spreadsheet, owner communications out of a shared inbox, maintenance out of a work-order tool, and vendor dispatch out of a text thread. The seams between those four tools are where applications slip, where renewals get missed, where owner statements go unanswered, and where a work order sits for nine days because nobody noticed the vendor never confirmed. The pains below show up on every property-manager buyer call we have run, and they are consistent across residential, commercial, HOA, and short-term rental operators. If any of them look familiar, the rest of the page shows how Strkr collapses the whole operation back into one workspace where leasing, owners, tenants, and vendors live on the same record.

Inquiry response gap

The 10 PM listing inquiry sits until the morning and the prospect is gone.

A prospective tenant hits submit on a listing inquiry at 10 PM. The property manager sees it at 7:30 AM. The prospect has already toured two other units by then. Strkr auto-replies to inbound inquiries the moment they arrive with a native SMS and email response, offers a self-serve tour booking link, and routes the lead to the leasing agent on-call for the property. The prospect gets a response in under two minutes, every time, and the leasing agent walks into the morning with pre-booked tours instead of a cold inbox.

Application scatter

Applications arrive by email, text, portal, and a paper form.

A single application can come through the listing portal, a direct website form, an email, or a prospect walking in with a paper copy. The leasing agent chases down missing documents across four channels, and the owner asks for an update when the agent has not yet consolidated the picture. Strkr captures every inbound application on the lead record with a native checklist for the required documents, SMS and email nudges to the applicant for missing items, and a one-click status view the owner can see on their portal thread.

Owner statement gap

Owners ask the same five questions every month.

Every month the owner emails to ask about rent collected, maintenance expenses, upcoming vacancies, late payers, and when their statement is coming. The property manager answers the same five questions across 40 owners from a shared inbox with no record of what was said last time. Strkr threads every owner on their own portal view with monthly statement delivery, maintenance expense visibility, vacancy status, and a conversation log so the fifth time the owner asks the same question, the answer is still on the record.

Maintenance dispatch chaos

Work orders live in a text thread with the plumber.

A tenant reports a leak. The property manager texts the plumber. The plumber confirms, no confirmation lands on the record, nine days pass, the tenant texts again, the leak is now a flood. Strkr maintenance work orders ship as a native workflow with tenant submission (via SMS or portal), auto-dispatch to the vendor on-call for the issue type, confirmation tracking with escalation timers, before-and-after photo capture, and tenant status visibility so nobody has to follow up twice.

Vendor coordination drag

The vendor list is 40 contacts across three phones and a spreadsheet.

The office keeps a vendor spreadsheet with phone numbers for the plumber, electrician, HVAC tech, roofer, pest control, landscaper, and five handymen. Half the numbers are old, two of the vendors no longer answer, and when the on-call vendor cannot take the job the agent cold-calls the next three from the list. Strkr vendor records live on the CRM with trade tags, service area, hourly rate, W-9 and COI expiry tracking, response-time scoring, and auto-escalation to the next vendor when the first one does not respond inside the SLA.

Renewal cliff

Leases expire and the tenant has no idea what the renewal looks like.

A lease is 60 days from expiration. The property manager has not sent the renewal offer. The tenant has already signed at the building two blocks over because nobody told them the renewal was coming or what the new rent would be. Strkr renewal flows run at tenant-lease start plus the configurable lead time (typically 120, 90, 60, and 30 days out) with auto-sent renewal letters, DocuSign-driven renewal agreements, owner approval capture for non-standard terms, and vacancy pipeline creation if the tenant declines.

Compliance and inspection drift

The move-in inspection photos are on a phone that got replaced.

Move-in and move-out inspections are a compliance moment that the property manager has to produce evidence for if a security deposit dispute goes to small claims. In most offices the photos live on a personal phone, the inspection form lives in a shared drive, and the signed receipt lives in a folder the new agent cannot find. Strkr inspection records bundle the photos, the signed form, the condition notes, and the tenant acknowledgement onto the tenancy record so the evidence is still available two years later when the dispute lands.

How Strkr fits the property management day

The daily primitives property managers actually use.

Strkr for property managers is not a different product than Strkr for real estate or professional services. It is the same CRM with industry-specific records, workflows, and automations that make the property management day cleaner. Everything below ships on every paid tier with no premium module or add-on gate. The primitives are shaped around what a property management office repeats every week: fielding prospect inquiries, moving applications to signed leases, keeping owners informed, dispatching maintenance, and triggering renewals. When those five motions happen in one workspace with one record of truth per property, per tenant, and per owner, the office finally spends the day on judgment calls instead of stitching the picture back together across four tools.

Property records

Every door is a record with full history.

Every property, unit, or door is a first-class record with address, owner, current tenancy, lease term, rent amount, deposit, square footage, bedroom and bathroom count, parking, pets allowed, listing photos, and the complete history of leases, maintenance work orders, inspections, and owner communications. The property record is the surface the leasing agent, the operations manager, and the owner relations lead all share, which means nobody has to rebuild context when a question comes in on the specific unit.

Owner records

The owner relationship on one record.

Every owner is a contact with their full portfolio linked (one owner can hold one door or fifty), their communication preferences, their management agreement terms, their disbursement schedule, their W-9 on file, and the full thread of every email, SMS, portal note, and phone call. The owner statement generated monthly is attached to the record and the owner portal thread so the context never has to be reconstructed.

Tenant records

The tenancy, not just the person.

Tenant records capture the person and the tenancy (lease start, lease end, rent amount, deposit held, co-signers, dependents, pets, parking, payment history, maintenance history, inspection history). A tenant who moves between units in the same portfolio carries their history forward, which means when they apply at a new door the leasing agent sees two years of good standing instead of starting cold.

Vendor records

Trades, service area, documents, scoring.

Vendor records live with trade tags (plumbing, HVAC, electrical, landscaping, pest control, locksmith, roofing, handyman), service area polygons or ZIP codes, hourly rate, standard turnaround expectations, W-9 and COI expiry tracking with auto-reminders 60 days before expiration, insurance verification notes, and a response-time score that updates after every work order. The dispatcher sees who to call for a leak in that neighborhood in one view, not a spreadsheet scroll.

Leasing pipeline

From inquiry to signed lease on one board.

A leasing pipeline board per property or portfolio with stages for Inquiry, Tour Scheduled, Toured, Application Received, Screening, Approved, Lease Sent, Lease Signed, Move-In Scheduled, Moved In. Drag a lead between stages and the entry criteria check fires, so a lead cannot move to Approved without the application, screening report, and income verification on the record. The leasing agent runs the day off the board instead of a spreadsheet.

Maintenance board

Work orders from reported to resolved on one view.

A maintenance board with stages for Reported, Triaged, Vendor Dispatched, Vendor Confirmed, In Progress, Completed, Billed. Each work order holds the tenant description, the triage classification (plumbing, electrical, HVAC, cosmetic, pest, locksmith, emergency), the before and after photos, the vendor assigned, the SLA, the owner cost, the tenant status update thread, and the invoice. The operations manager sees the full board in one scroll instead of chasing status across five tools.

Mobile for the walk

Edit the record on the way out of the unit.

Strkr mobile is first-class with offline queue, photo capture, voice-note capture, SMS, and native inspection workflows. The leasing agent walking out of a showing opens the lead on the phone, bumps the stage, drops a voice-note next-step, and the whole thing syncs when they reconnect. The inspector walking a unit snaps photos directly to the inspection record with the room tags attached automatically.

Owner relations without the inbox pileup

The portal and reporting owners actually get value from.

Owner retention is the quiet lever property management companies underprice. A lost owner is five to twelve doors leaving the portfolio in one phone call, and most owners churn because they feel in the dark about their property, not because the rent is wrong. Strkr owner relations ship as a native portal surface and a set of flows that keep owners informed without creating more work for the office. Everything below is tuned for the owner experience the typical operator wants to deliver but does not have the staff to do manually, and for the operator who already runs this well, Strkr compresses the hours spent producing it.

Owner portal

Statements, maintenance, vacancies, in one place.

Every owner has a login to their portal where they see their portfolio, monthly statements, maintenance history and expenses, upcoming lease expirations, current vacancies, and the thread of every conversation with the office. The portal is the first place the owner looks for an answer, which means the shared inbox stops being the first-line response channel for five questions a day.

Monthly statement

Statement delivery on a fixed cadence.

Monthly statements fire automatically on the configured day (typically the 10th of the following month) with rent collected, maintenance expenses with vendor and work-order links, management fee, disbursement amount, and a plain-language summary of the month. The statement lands on the portal and the owner email simultaneously, and the owner can click through to any line item for the underlying work order or lease.

Vacancy visibility

Owners see the leasing pipeline on their own doors.

The owner portal surfaces the current status of every vacant unit in their portfolio (how many days vacant, how many tours scheduled, how many applications received, where in the funnel the applications are) so the owner knows the property manager is working the vacancy without needing a status email every three days. The leasing agent gets five fewer inbound questions a week per vacant door.

Approval requests

Non-standard moves routed to the owner for sign-off.

A tenant asks to break the lease three months early, the leasing agent approves a non-standard pet, the renewal comes in at a rate below the owner target. Any decision that falls outside the management agreement scope fires an approval request to the owner with context, options, and a one-click decision. The approval is captured on the record with timestamp and reason, so the audit trail is intact.

Expense cap alerts

Maintenance over the cap triggers an owner notice.

The management agreement typically sets a maintenance expense cap (often $300 or $500 per incident) above which the owner must approve the spend. Strkr flows catch any work order with a quote above the cap and route the approval to the owner with the triage notes, the photos, and the vendor quote attached. The office never spends the owner money without authorization, and the owner never gets a surprise charge on the statement.

Annual review

Owner relationship review on the anniversary.

Every management agreement anniversary fires a flow with the annual summary (total rent collected, total maintenance spend, average days vacant, lease renewal rate) and schedules a 30-minute review call with the owner relations lead. The call becomes a planned touchpoint instead of a reactive save conversation when the owner is already shopping. Retention sits five to eight percentage points higher on this cadence.

Leasing from inquiry to signed

The leasing motion the office actually runs.

Leasing is the moment where property management companies either compound the portfolio or hemorrhage it. A unit vacant for 45 days instead of 15 days costs the owner one month of rent, costs the property manager a credibility hit, and makes the next vacancy harder to lease because the listing is stale. Strkr leasing collapses the inquiry-to-signed motion into one pipeline with the automations that catch the stale showings, the missing documents, and the slow screening turnarounds that quietly extend vacancy by two weeks. The patterns below show up on every property-management leasing audit, and the full-pipeline flows below are what the top-decile operator actually runs.

Instant inquiry

Inbound listing inquiry gets an immediate response.

Every inquiry from a syndicated listing portal, direct website, or inbound phone call fires an immediate SMS and email response with the tour booking link, the pre-screening questions (income, move-in date, pets, parking), and the agent on-call for the property. Response time collapses from 10 hours to under 2 minutes, and the leasing agent walks into the next morning with 4 pre-booked tours instead of a cold inbox and 20 lead rows to triage.

Self-serve tours

Prospects book tours without a phone tag loop.

The tour booking link lands on a self-serve calendar scoped to the property and the agent on-call. The prospect picks a slot, confirms the pre-screening answers, and the tour is on the leasing agent calendar with the property details attached. Last-minute reschedules happen in-link without a phone call. The leasing agent spends time on the showing itself, not on scheduling.

Application capture

The application lands with a checklist, not a vacuum.

The post-tour application fires with a checklist for the applicant (government ID, pay stubs or offer letter, prior landlord contact, pet info, co-signer info if required) and SMS nudges every 48 hours for missing documents. The applicant knows exactly what is still needed and the agent does not have to triage a half-complete application and remember to chase the W-2.

Screening workflow

Background and credit on the record.

The application triggers the screening workflow with the credit bureau and background provider of record. Results land on the application with a pass or fail recommendation against the owner-defined criteria (credit score minimum, income multiplier, eviction lookback). The agent reviews the three or four edge cases a week instead of running screening manually on every applicant.

Lease generation

DocuSign or PandaDoc lease from the record.

Approval fires the lease generation flow with the property, the applicant, the term, the rent, the deposit, and the special provisions auto-filled from the record. DocuSign or PandaDoc drives the signature step from the deal, the signed PDF returns to the lease record, and the stage flips to Lease Signed. Non-standard terms route through owner approval before the lease is generated.

Move-in flow

Keys, utilities, inspection, welcome pack.

Lease signed fires the move-in flow with a task to the operations team for key assignment, a reminder to the tenant to transfer utilities with the local utility links, a scheduled move-in inspection with the inspector on-call, and a welcome email with building rules, trash pickup days, maintenance submission instructions, and the office contact. The tenant walks in with every question already answered.

Days-on-market view

The vacancies that have been sitting too long.

A saved view on the leasing pipeline surfaces every unit vacant past the days-on-market threshold (typically 21 days) with the inquiry volume, tour conversion rate, and application rate for the listing. Patterns surface fast (listing photos too dark, price above market, listing description missing amenity) and the operations lead can intervene on the specific listing instead of waiting for the owner call.

Maintenance and vendor dispatch

The work-order workflow that stops leaks before they flood.

Maintenance is where tenants decide whether to renew. A unit with a 24-hour maintenance turnaround renews at 68 percent. A unit with a 10-day turnaround renews at 41 percent. The CRM that routes the work order fast, confirms the vendor engaged, and surfaces the SLA breach before the tenant texts again is the one that compounds renewal revenue quietly in the background. Strkr maintenance ships as a native workflow with tenant submission, triage classification, vendor dispatch, SLA escalation, photo evidence, invoice capture, and owner statement rollup, so the office never has to open four tools to answer a single question about a single leak.

Tenant submission

Portal, SMS, or voice note, one record.

Tenants submit a maintenance request through the tenant portal, an SMS to the office number, a voice note, or an email. Every channel lands as one work order on the property record with the tenant, the unit, the description, and any photo evidence the tenant provided. The tenant gets an immediate confirmation with the ticket number and the SLA expectation for the triage classification.

Triage classification

Severity routes the SLA and the dispatch.

Strkr AI drafts the triage classification (plumbing emergency, electrical emergency, HVAC degraded, cosmetic, pest, locksmith, routine, warranty) and the operations manager confirms in one click. The classification sets the SLA (emergency = 2 hours, degraded habitability = 24 hours, routine = 5 business days) and the vendor pool eligible for dispatch, so a 10 PM flooding leak never gets the 5-day cosmetic queue.

Vendor dispatch

On-call vendor for the trade and the area.

The dispatch flow routes to the on-call vendor for the trade in the property service area, pings them via SMS and the vendor portal, and asks for confirmation inside the SLA window. No response in the window escalates to the next vendor in the rotation. The dispatcher never has to cold-call three plumbers to find the one with capacity today.

SLA tracking

The breach fires before the tenant texts again.

Every work order carries an SLA based on the triage classification. The flow fires a nudge to the vendor at 50 percent of the SLA, a warning to the operations manager at 80 percent, and an escalation to the backup vendor at 100 percent. The breach surfaces on the ops dashboard before the tenant has to follow up, so renewal risk gets caught at the vendor level, not the lease level.

Photo evidence

Before, during, after, on the record.

The vendor arrives, snaps a before photo and uploads from the mobile app, works the issue, snaps an in-progress photo if the fix spans multiple visits, and closes with an after photo. The photos land on the work order with timestamps. If a tenant disputes the quality later, the evidence is on the record. If the owner disputes the invoice, the evidence is on the statement.

Invoice capture

Vendor invoice to owner statement in one flow.

The vendor submits the invoice through the vendor portal with the work-order number attached. The invoice lands on the record, routes to the operations manager for approval, and auto-posts to the owner statement for the month with the work order and photos linked. The month-end statement reconciliation stops being a four-hour spreadsheet exercise.

Recurring maintenance

Preventive schedules fire themselves.

HVAC filters quarterly, smoke detector battery annually, dryer vent cleaning annually, gutter cleaning semi-annually, pest control monthly. Preventive maintenance schedules fire on the property record cadence, dispatch to the vendor rotation, and capture completion. The owner statement shows the preventive spend inline so the dollar in prevention stays visible against the three dollars saved on the deferred repair.

Renewals, move-outs, and compliance

The lease lifecycle after signed.

The signed lease is halfway through the hard work. Over the next 12 to 24 months the office has to run the renewal conversation at the right lead time, process rent collection and late notices consistently, run the inspections that stand up in security deposit disputes, and process the move-out without leaving a stale listing. Strkr handles the full lease lifecycle with flows that trigger at the right dates and surfaces the compliance evidence the office needs for the three cases a year that go to small claims. The patterns below are what a well-run property management office quietly runs that a poorly-run one leaves on the floor.

Renewal flow

Renewal letter at 120, 90, 60, 30 days.

Every tenancy fires a renewal flow at 120 days out (notification), 90 days out (owner approval for proposed rent), 60 days out (renewal letter with DocuSign-driven agreement), 30 days out (final nudge or non-renewal pivot). The tenant hears from the office early, the owner approves the rate before the letter goes out, and the signed renewal lands on the record 50 days before the current lease expires on average.

Non-renewal pivot

Tenant declines, the vacancy flow fires immediately.

The tenant signals they are not renewing. The flow immediately spins up a vacancy pipeline for the unit, schedules the move-out inspection on the day after lease end, drafts the listing from the previous listing with updated photos requested, and pings the leasing team to start marketing. The gap between non-renewal signal and new listing active collapses from three weeks to two days.

Rent collection

Rent due, late fee, 3-day notice, on cadence.

Rent due date fires a reminder two days prior and a reminder on the due date. Late payment triggers the late fee calculation per the lease terms, a late payment notice, and the 3-day pay-or-quit notice (where applicable) on the local statutory timeline. The office never misses a late fee and never serves a notice outside the statutory window.

Move-out inspection

Evidence captured for the deposit disposition.

The move-out inspection runs on the mobile app with the room-by-room checklist, the before-condition photos from move-in pulled side-by-side, the deductions itemized with photos and vendor quotes, and the tenant acknowledgement captured in-app. The deposit disposition letter generates from the record with the itemization pre-filled and lands with the tenant inside the statutory window (typically 21 or 30 days).

Deposit accounting

Deposit held, deductions, refund, on one ledger.

Every deposit is on a per-tenant ledger with the deposit held, any pet or additional deposits, the itemized deductions at move-out, the refund disbursed, and the statutory interest paid where required by local law. The office never has to reconcile the trust account against the deposit ledger manually, and the audit evidence is intact for the state inspection.

Compliance calendar

Smoke detector, lead paint, mold, on schedule.

Local compliance obligations (annual smoke and CO detector verification, lead paint disclosure for pre-1978 units, mold inspection cadence, rental registration renewal, pet DNA registration where required) fire on the property record with the required documentation link. The office never gets a code violation for a missed annual filing, and the compliance evidence lives on the property record for the inspector.

HOA coordination

HOA fines, approvals, and board filings on the record.

For units in HOA-governed buildings the property record carries the HOA contact, the governing documents, the pet policy, the parking rules, and the current fine or violation ledger. Owner approvals for alterations that need HOA sign-off route through the HOA representative with timeline tracking, and HOA fines flow onto the owner statement without a separate reconciliation.

Flows for the property management motion

Automations that cover the office day end to end.

The best property management offices are not the ones with the most staff; they are the ones that automate the quiet administrative drag and reserve their human attention for the three or four judgment calls a day where a person really matters. Strkr Flows handle the two dozen automations every property management office should run, and each one ships as a native trigger with no webhook plumbing or glue code. The pattern below is what shows up in week two of every deployment, and it is the pattern that compounds into faster leasing, higher renewal rates, cleaner owner statements, and a dispatcher who sleeps on Saturday nights.

Inquiry auto-reply

Every inbound inquiry gets a 2-minute response.

Inbound listing inquiry from any portal fires an SMS and email response with the tour booking link, pre-screening questions, and the agent on-call. Response time collapses to under 2 minutes 24 hours a day. The leasing conversion rate on inquiries typically improves 15 to 25 percentage points on this one flow alone.

Application nudge

Missing documents nudged every 48 hours.

An application sits in Incomplete for 48 hours. The flow sends the applicant an SMS and email listing the specific missing document, with the upload link. The applicant finishes the application without the leasing agent having to chase. Applications complete inside 72 hours instead of 7 to 10 days.

SLA breach escalation

Maintenance overdue escalates automatically.

A work order crosses 80 percent of its SLA with no vendor confirmation. The flow pings the backup vendor and the operations manager. Crosses 100 percent, the backup vendor is dispatched automatically and the tenant gets a status update on the delay. SLA breaches that used to end in a renewal non-event stop happening quietly.

Statement delivery

Monthly statement fires on the 10th.

Monthly statement generates on the configured day of the following month, lands on the owner portal, emails the owner, and the ACH disbursement fires in parallel to the owner bank account on file. Owner statement questions in the shared inbox drop by 60 to 75 percent because the owner has the detail in front of them before they can ask.

Renewal letter

Renewal letter 60 days before lease end.

Every tenancy at 60 days before expiration fires the renewal letter with the owner-approved rate, the lease term options (12 months, month-to-month), and the DocuSign-driven renewal agreement. The signed renewal lands 50 days before current lease end on average. Tenants no longer go month-to-month by default because nobody sent the offer.

Deposit refund

Deposit disposition inside the statutory window.

Move-out inspection complete fires the deposit disposition flow with the itemized deductions, the photo evidence, the vendor quotes for repairs, and the refund calculation. The disposition letter and the refund disbursement execute inside the statutory window (typically 21 or 30 days). Deposit disputes drop and the ones that happen are winnable.

COI expiry

Vendor insurance expiry chased 60 days early.

Vendor Certificate of Insurance expiry 60 days out fires a reminder to the vendor and the operations manager. The vendor uploads the renewed COI, the record updates, and the vendor stays eligible for dispatch. A vendor whose COI expires without renewal is auto-paused from dispatch so no uninsured vendor is sent to a work order.

Portfolio reporting for the operator

The views that make the week fast.

Running a 300-door portfolio from a spreadsheet is a weekend-eating hobby. Strkr ships default saved views for the operations lead, the leasing manager, the owner relations lead, and the broker-owner so the weekly review is a 20-minute scan instead of a four-hour spreadsheet pull. The views below ship as defaults on every tenant and can be duplicated and personalized by role without an admin ticket. Everything is a saved view on the underlying records, which means the numbers always match reality instead of a frozen export.

Occupancy roll

Portfolio occupancy at a glance.

The occupancy view rolls every door into Occupied, Notice Given, Vacant Available, Vacant Off-Market, Make-Ready in Progress with the days-in-state column. The owner, portfolio, and property-manager rollups sit beside each other. The broker-owner sees portfolio health in one scroll instead of asking the ops lead to pull the number.

Leasing funnel

Inquiry to signed conversion per property.

The leasing funnel view shows inquiries, tours scheduled, tours completed, applications received, applications approved, leases signed, and move-ins by property, by agent, and by portfolio over the trailing 30, 60, 90 days. Patterns surface fast (property with high inquiry volume and low tour conversion, agent with high tour volume and low application conversion) and coaching happens on the specific gap.

Days-on-market

Vacancies past the threshold.

Vacant units past the days-on-market threshold (typically 21 days for most residential markets) surface with the listing photos, the price history, the inquiry volume, and the tour conversion. The owner relations lead triages the stuck listings before the owner call, with specific recommendations (lower price $75, request fresh photos, update the amenity list) attached.

Renewal pipeline

Tenancies 120 days from expiration.

The renewal pipeline view surfaces every tenancy 120 days from expiration with the current rent, the proposed renewal rate, the owner approval status, the renewal letter status, and the response from the tenant. The office works renewals as a pipeline instead of discovering a vacancy 30 days out.

Maintenance SLA

Open work orders by SLA status.

Open work orders by SLA status (On Track, At Risk, Breached) with the triage classification, the vendor assigned, the days open, and the tenant notification history. The operations manager runs the dispatcher day off this one view, and the breached work orders surface for intervention before they become renewal-killer complaints.

Owner retention

Owners whose management anniversary is near.

Owners whose management agreement anniversary is 60 days out surface with the trailing-12 performance (rent collected, maintenance spend, days vacant, lease renewal rate) and the owner satisfaction signal (portal engagement, inbound questions, time to last communication). The owner relations lead runs the retention conversation before the owner starts shopping around.

Vendor scoring

Vendor performance across the portfolio.

Vendor records with response-time score, SLA met rate, re-work rate (work orders reopened within 30 days), owner-approval conversion rate, and average cost against the trade benchmark. The ops lead sees which vendors earn more dispatches and which vendors need to be rotated out, with the data to back the decision.

Head-to-head

Strkr for property managers vs AppFolio plus Buildium plus a leasing CRM.

A typical property management stack runs AppFolio or Buildium for property accounting and tenant portals, a separate leasing CRM like Rentvine or LeadSimple for inquiry capture and tour booking, a maintenance tool like Property Meld for work orders, a shared inbox for owner communications, and a text thread for vendor dispatch. Strkr collapses most of that into a single workspace with one bill, one admin surface, and one record of truth for every property, owner, tenant, and vendor. Property accounting typically stays in AppFolio or Buildium (double-entry trust accounting is a specialized domain), and Strkr integrates on the ledger so the leasing and relationship work happens in Strkr while the money movement stays in the accounting system of record.

Feature Strkr AppFolio + leasing CRM + Property Meld stack
Number of tools the office opens daily 1 (Strkr) + accounting system 4 to 6
Inquiry auto-reply time Under 2 minutes, native SMS + email Separate leasing CRM, time varies by vendor
Owner portal Native, statements + maintenance + vacancies + thread Accounting-system portal, limited beyond ledger
Maintenance workflow Native, SLA tracking, vendor dispatch, photo capture Separate maintenance SKU with sync delays
Vendor records Native with scoring, COI tracking, service area Spreadsheet or basic directory
Leasing pipeline board Native, drag-and-drop with entry criteria Separate leasing CRM or spreadsheet
Renewal flows Native, 120/90/60/30-day cadence with DocuSign Manual calendar or custom report
Lease generation DocuSign and PandaDoc native integrations Separate contract tool with manual sync
Mobile for inspections First-class with offline queue and photo capture Thin wrapper over web, limited offline
Flows for the office Native, in-app builder with 50+ triggers Vendor-specific automations, limited scope
Owner statement delivery Native portal + email on cadence Accounting system, limited customization
Admin changes Self-serve for operations lead, in-app Admin ticket queue or vendor support
How teams use Strkr

How property management offices run Strkr.

The patterns below show up across property management companies of 80, 400, and 1,500 doors. The common thread: collapse leasing, owner relations, tenant lifecycle, and vendor dispatch into one surface so the office spends time on the specific unit or owner that needs judgment, not on stitching four tools into a picture. Each playbook is a real motion a Strkr property management office runs today, not a hypothetical configuration from a demo script.

80-door residential operator

Single-market portfolio with 4 staff.

An 80-door residential operator in one metro market with 4 staff (broker-owner, 1 leasing agent, 1 operations manager, 1 office admin) moved off a Buildium plus LeadSimple plus text-thread stack. Inquiry auto-reply collapsed response time to under 90 seconds, the leasing agent walked into mornings with pre-booked tours instead of 20 lead rows, and the operations manager ran the maintenance board from one screen instead of three. The office took on 20 additional doors in the next 12 months without adding staff.

400-door multi-market operator

Three markets, 12 staff, split leasing and ops.

A 400-door operator across three markets ran separate leasing and operations teams per market. Strkr saved views scoped to the market and the role put each leasing agent on their market pipeline, each operations manager on their maintenance board, and the owner relations lead on the full portfolio view. The broker-owner stopped running the morning stand-up with four separate spreadsheets. Average days-vacant dropped from 28 to 17 across the portfolio inside two quarters.

1,500-door institutional operator

Portfolio-wide ops with 40 staff and preventive programs.

A 1,500-door institutional operator with 40 staff ran preventive maintenance programs (quarterly HVAC filters, annual smoke detector, semi-annual gutter clean) that in a spreadsheet stack silently drifted by 30 to 60 days behind schedule. Strkr preventive flows fired on the property cadence with dispatch, completion, and owner statement posting as a chain. Preventive compliance crossed 95 percent and the deferred-maintenance invoice at year-end dropped 22 percent portfolio-wide.

Commercial property management

Office and retail with CAM reconciliation.

A commercial property manager with 60 office and retail doors runs CAM (Common Area Maintenance) reconciliation that the office used to track in a parallel spreadsheet to the accounting system. Strkr property records carry the CAM pool, the per-tenant pro-rata share, the running expense ledger, and the reconciliation worksheet, with owner approval flows for cap-ex over the lease-defined threshold. CAM reconciliation at year-end dropped from a two-week spreadsheet exercise to a three-day review.

HOA management

200-unit HOA with board and vendor coordination.

An HOA management company running a 200-unit community coordinated board meetings, violation notices, vendor contracts, and architectural review requests from a shared email inbox and three spreadsheets. Strkr property records became the per-unit source of truth with violation history, architectural review tracking, and board decision archives. The board meeting prep that used to take the community manager two days collapsed to three hours with the saved views pulled live.

Short-term rental operator

Vacation rentals with turnover coordination.

A short-term rental operator with 90 vacation rental units coordinated same-day turnovers (checkout 11 AM, cleaning 11-3, inspection 3-4, next check-in 4 PM) across multiple cleaning crews and inspectors. Strkr turnover flows fired on each booking cycle with the cleaning dispatch, the inspection task, the restocking checklist, and the guest welcome message. Turnover failures (late cleaning, missing supplies, guest-complaint moves) dropped from 11 percent to under 2 percent in one season.

See the CRM property managers run the whole book out of.

Start a 14-day trial with the full property management stack enabled: property, owner, tenant, and vendor records; leasing pipeline with instant inquiry auto-reply; owner portal with monthly statement delivery; maintenance workflow with SLA tracking and vendor dispatch; DocuSign and PandaDoc lease and renewal generation; renewal flows at 120/90/60/30 days; move-out inspection and deposit disposition; portfolio reporting across every door. One bill, one workspace, one record of truth. The pricing page lays out the per-seat line in full so there is no mystery before the trial starts, and the real-estate feature page shows the leasing and inquiry capture surfaces in detail if that is the piece you want to pressure-test first.

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Common questions

What buyers in this bucket ask most.

Can Strkr replace AppFolio or Buildium for a property management office?

For the leasing, owner relations, tenant lifecycle, maintenance workflow, and vendor dispatch work, yes. Strkr covers inquiry capture, tour booking, applications, screening workflow, DocuSign-driven leases, maintenance work orders with SLA tracking, owner portals with statement delivery and conversation history, vendor records with COI tracking, renewal flows, and move-out workflow with deposit disposition. For the double-entry trust accounting, rent collection via ACH, and 1099 generation, most property management offices keep AppFolio, Buildium, or a dedicated accounting system because trust accounting is a specialized compliance domain with state-level requirements. Strkr integrates with the accounting system of record so the leasing and relationship work happens in Strkr while the money movement and ledger stay in the accounting system. The office opens one tool day to day and reconciles against the accounting system monthly.

How does Strkr handle maintenance work orders and vendor dispatch?

Tenants submit maintenance through a portal, SMS, voice note, or email, and every channel lands as one work order on the property record with the tenant description, photo evidence, and tenancy context. Strkr AI drafts the triage classification (plumbing emergency, HVAC degraded, cosmetic, routine) and the operations manager confirms in one click. The classification sets the SLA and the vendor pool eligible for dispatch. The flow pings the on-call vendor for the trade and the service area, asks for confirmation inside the SLA window, and escalates to the backup vendor if the first does not respond. Vendors upload before and after photos from the mobile app, submit the invoice through the vendor portal, and the invoice posts to the owner statement with the work order and photos linked. SLA breaches surface on the ops dashboard before the tenant has to follow up.

What does the owner portal look like and what does it cost owners?

Every owner has a login to their portal where they see their full portfolio (one owner can hold one door or fifty), monthly statements, maintenance history and expenses with work-order and photo links, upcoming lease expirations, current vacancies with the leasing funnel status, approval requests for non-standard moves or above-cap maintenance, and the full thread of every email, SMS, portal note, and phone call with the office. The portal is included in the Strkr tenant subscription and does not have a per-owner charge, so an office with 300 owners does not get surprised with a per-seat line. Owners log in through a magic-link email or a password login and the portal is mobile-responsive out of the box.

Does Strkr integrate with DocuSign and PandaDoc for leases and renewals?

Yes. Both DocuSign and PandaDoc ship as native integrations. Draft the lease or renewal document from the applicant or tenant record with the property, term, rent, deposit, and special provisions auto-filled, route for internal review and owner approval if required, send for signature, and the signed PDF returns to the lease record with the stage auto-bumping to Lease Signed or Renewed. Signature events fire Strkr Flows so the move-in flow (key assignment, utility reminders, inspection scheduling, welcome email) runs the moment the lease is signed. The office never has to copy-paste a signed PDF into the property record or chase a webhook that silently failed.

How does Strkr handle the renewal process?

Every tenancy fires a renewal flow at 120 days before lease end (internal notification to the owner relations lead), 90 days out (owner approval request for the proposed renewal rate with the comparable rent data pulled in), 60 days out (renewal letter to the tenant with the DocuSign-driven renewal agreement), and 30 days out (final nudge or non-renewal pivot). The signed renewal typically lands 50 days before the current lease ends. If the tenant declines, the non-renewal pivot immediately spins up a vacancy pipeline for the unit, schedules the move-out inspection, drafts the new listing, and pings the leasing team to start marketing. The gap between non-renewal signal and new listing active collapses from three weeks to two days.

Can Strkr handle commercial property management as well as residential?

Yes. The property record is flexible enough to carry commercial lease terms (NNN, modified gross, CAM pool, pro-rata share, percentage rent, cap-ex thresholds, renewal options with escalators), the vendor dispatch workflow carries commercial-specific trades (janitorial, HVAC commercial, elevator maintenance, fire suppression inspection), and the owner relations motion carries institutional owner reporting requirements (quarterly performance, annual budget vs actual, cap-ex approval tracking). CAM reconciliation at year-end runs off the property record with the running expense ledger and the per-tenant pro-rata share. The same tenant covers residential and commercial, and the operations lead can split saved views by portfolio type so the residential leasing agent sees residential and the commercial broker sees commercial.

How does Strkr handle HOA management?

The property record carries HOA-specific fields (governing documents, pet policy, parking rules, architectural review requirements, current violation ledger). The owner (homeowner) record carries the per-unit assessment, the delinquency status, the architectural review request history, and the board decision archive. Violation notices fire from a flow with the governing-document citation, the statutory cure period, and the escalation to lien filing if unresolved. Board meeting prep rolls off saved views (open violations, open architectural requests, delinquency aging) so the community manager walks into the meeting with the full picture instead of a two-day spreadsheet pull. Board decisions are captured on the record with the vote tally and the member reference, so the audit trail is intact for the state inspection.

What about short-term rental operators?

Short-term rental operators run a different cadence (same-day turnovers, guest communication, dynamic pricing coordination, cleaning and restocking dispatch) and Strkr covers it with turnover flows that fire on each booking cycle. Each check-out triggers the cleaning dispatch, the inspection task, the restocking checklist, and the guest welcome message for the incoming reservation. Cleaning crews and inspectors work off the mobile app with photo-capture evidence of the turnover state. The owner statement rolls up the cleaning expense, the restocking cost, and the gross booking revenue for the month. Integration with the booking platform of record (common ones in the market) syncs reservations into Strkr so the turnover engine fires without a manual data entry step.

How does Strkr handle compliance for things like smoke detectors and lead paint?

Local compliance obligations live on the property record as recurring tasks with the governing citation, the required documentation link, and the cadence. Annual smoke and CO detector verification, lead paint disclosure for pre-1978 units, mold inspection cadence, rental registration renewal, pet DNA registration where required, and jurisdiction-specific obligations fire on the property record cadence. The vendor or inspector completes the task with evidence capture, and the compliance record lives on the property for the life of the ownership. The office never gets a code violation for a missed annual filing, and the compliance evidence is intact for the inspector two years later.

Can the operations manager make admin changes without an IT ticket?

Yes, within the permission matrix. Custom fields on property, owner, tenant, and vendor records; Layouts for the record detail view; saved views on any list; pipeline stages for leasing and maintenance boards; stage entry criteria; Flows for the automations above; dashboard widgets. All self-serve for the role the admin has granted the permission to. Most property management offices give the operations manager and the broker-owner full self-serve on their own saved views and pipelines, and route tenant-wide changes (new object, cross-office automation, data model migrations) through the broker-owner or a designated admin. The change ships the hour it is needed, with an audit trail on who changed what.

Also built for

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