The realtor CRM that handles listings, buyers, closings, and the farming cadence on one record.
Follow Up Boss, kvCORE, Chime, LionDesk, Top Producer, and BoomTown dominate the residential CRM category because they understand the lead flow. The pain shows up in transaction coordination, farming cadence, and the admin tax to keep the data clean. Strkr ships the lead flow, the listing pipeline, the transaction checklist, and the farming cadence on a modern surface.
Residential real estate CRM is a crowded category because the business motion is specific and the lead flow is noisy. A REALTOR with 60 active contacts carries a mix of buyer leads (from Zillow Premier Agent, Realtor.com, SmartZip, open-house sign-ins), seller leads (from CMA requests, expired listings, FSBO outreach, farming), active clients in transaction (6 to 90 days from offer to close), past clients in nurture (quarterly touch, annual home-anniversary), and sphere-of-influence contacts (friends, family, neighbors who may transact). Managing this mix inside Follow Up Boss or kvCORE works, but each tool has specific gaps. Follow Up Boss is strong on lead flow and weak on transaction coordination. kvCORE bundles with a BoldTrail IDX website at $499 to $1,499 per agent per month and gets expensive at team scale. LionDesk ships at $25 per month but shows its 2015 origin. BoomTown runs $1,000+ per month minimum. Top Producer is 25 years old. A 14-agent team in Austin told us they run Follow Up Boss plus dotloop plus Mailchimp plus a Google Sheets farming tracker and still miss touches because the data lives in four places. The point is the stack. Strkr consolidates.
Lead flow from 7 sources
Zillow, Realtor, open house, SOI, farming, website, referral.
A production REALTOR pulls leads from Zillow Premier Agent (via LeadConnect or direct), Realtor.com (via Opcity or Market VIP), open-house sign-ins, sphere-of-influence outreach, farming postcards, agent website, and past-client referrals. Each source has a different speed-to-lead expectation and a different conversion pattern. Strkr ingests leads from all 7 with per-source routing rules, speed-to-lead SLA tracking, and conversion math per source so the agent sees ROI.
Transaction coordination
The 23-step checklist from offer to close.
From signed purchase agreement to funded close, a residential transaction runs 23 to 40 checklist items: earnest money, home inspection, appraisal, title search, loan commitment, HOA documents, repair negotiations, final walkthrough, closing disclosure, wet signature, keys at close. Follow Up Boss does not handle this. dotloop and SkySlope do but live in a separate tab. Strkr ships transaction templates per state with the required documents, timelines, and dotloop sync.
Farming cadence
The 400-home neighborhood that nobody tracks.
A farming agent works a specific neighborhood (300 to 800 doors) with a quarterly postcard, a monthly market update email, a biannual door-knock, and an annual seller-outreach letter. The data model is houses, not contacts, because the goal is to know every house regardless of who owns it. Strkr models the farm neighborhood as a Property Farm object with every house tracked, owner enriched from county data, and the cadence automated per touchpoint.
Past-client anniversary flow
The home-anniversary touch nobody remembers to send.
A production REALTOR with 240 past clients should send a home-purchase anniversary note every year, a tax-time home-value update every spring, a quarterly market update, and a holiday card. The pattern generates roughly 30 percent of future transactions through repeat and referral. Follow Up Boss handles some of this via its action plans. Strkr ships past-client cadence with automatic anniversary flags, market-update generation using the client address, and templated outreach that reads personal.
MLS listing sync
Active listings, status changes, DOM, and the comp set.
A listing agent needs the MLS feed inside their CRM: active status, pending status, sold status, days on market, price changes, showing feedback. Follow Up Boss integrates with select MLS feeds via partners. Chime and kvCORE build this in because they ship an IDX website. Strkr integrates with the common MLS feeds (via Trestle, Spark API, and direct RETS where supported) so listings sync without flipping to Flexmls or Matrix.
Team splits and admin
Lead agent, buyer agent, listing coordinator.
A production team runs a lead-agent model with buyer agents, listing specialists, inside sales reps (ISA), transaction coordinators, and a team lead. Each role sees a different slice of the deal. Commissions split per role. Follow Up Boss supports team roles. BoomTown handles team models at the high end. Strkr ships team roles with per-role permission, lead routing by availability or round robin, and commission splits captured at close.
What Strkr realtor CRM ships
The REALTOR primitives, on one surface.
A production REALTOR evaluates CRM on six capabilities: lead flow depth, pipeline fit for buyer and seller motions, transaction coordination, farming and past-client cadence, MLS integration, and team-model support. The cards below are what Strkr ships for real estate tenants on every paid tier.
Native ingestion from Zillow Premier Agent (via LeadConnect webhook), Realtor.com (via Opcity feed), SmartZip (via API), BoldLeads, open-house sign-in forms (iPad kiosk app included), agent website lead forms, and referral capture. Each source routes per rules with speed-to-lead SLA tracking, auto-first-response SMS and email, and conversion attribution per source.
Buyer pipeline
Pre-approval through close.
Buyer pipeline template: new lead, nurture, scheduled consultation, pre-approved, actively showing, submitted offer, under contract, in transaction, closed. Each stage carries required fields (pre-approval amount, lender, price range, timeline, must-haves) and expected duration. The agent sees the buyer pipeline at a glance with the 30-, 60-, and 90-day expected closings in forecast view.
Seller pipeline
Listing appointment through close.
Seller pipeline template: new seller lead, CMA scheduled, listing presentation, signed listing agreement, pre-market prep, active on MLS, under contract, in transaction, closed. Each stage drives the correct motion (CMA generation, listing agreement, MLS entry, open-house marketing, offer review). The listing timeline from signed agreement to on-market averages 7 to 14 days on Strkr tenants.
Transaction checklist
State-specific template with dotloop and SkySlope sync.
Transaction checklist templates per state (California CAR, Texas TREC, Florida FAR/BAR, and 44 others) with the required documents, deadlines, and signatures. dotloop and SkySlope integration syncs document status and timelines bidirectionally. The TC (transaction coordinator) sees a dashboard of active transactions with upcoming deadlines, missing documents, and action items.
Farming cadence
The 400-home neighborhood automated.
A Property Farm object tracks every house in a neighborhood (300 to 1,200 doors) with owner enriched from county recorder data, estimated value from AVM feed, last transaction date, and current owner-occupancy status. Automation runs quarterly postcard mail-merge, monthly market-update email to opted-in homeowners, biannual door-knock task queue, and annual seller-outreach letter.
Past-client cadence
Anniversary, tax-time, quarterly, holiday.
Past-client contacts carry home-purchase date, home address, and current estimated value. Automation fires home-purchase anniversary note on the day, tax-time home-value update email every spring, quarterly market-update per market, and holiday card queue in November. Agents who run the cadence consistently report 30 to 40 percent of future transactions coming from repeat and referral.
MLS integration
Trestle, Spark API, and direct RETS.
Native MLS feed integration via Trestle Web API (where available), Spark API, and direct RETS for the MLS boards that still require it. Active listings, pending status, sold data, price changes, showing feedback, and DOM sync into Strkr. CMA generation runs from the comp set with the sold data pulled live. No flipping to Flexmls or Matrix for a quick listing check.
Team roles
Lead agent, buyer agent, listing specialist, TC, ISA.
Team roles ship as workspace roles with permission matrices tuned for real estate: lead agent (full access), buyer agent (own leads and transactions), listing specialist (own listings), transaction coordinator (all transactions in TC queue), ISA (lead qualification queue), and team lead (team-wide reporting plus admin). Lead routing supports round robin, availability, speed-to-lead score, and ZIP code assignment.
Flat per-seat pricing
No IDX website SKU, no module gate.
Strkr pricing is per seat with the full product on every paid tier. No IDX website gate (though website integration is available via API). No transaction module upcharge. No farming module upcharge. A 10-agent team pays a predictable line 12 months out. kvCORE bundles IDX plus CRM at $499 to $1,499 per agent, which is a different pricing model; Strkr lets the agent choose their IDX provider separately.
The REALTOR workflow in detail
What a production agent and a team coordinator actually do all day.
The REALTOR workflow runs on four loops: lead qualification (first response, nurture, pre-approval), active transaction (buyer side, listing side, both), past-client nurture (anniversary, market updates, referrals), and farming (neighborhood penetration, listing appointments). The cards below show the specific capabilities each loop requires.
Speed to lead
Zillow lead response under 3 minutes.
Zillow Premier Agent leads convert at roughly 3 times the rate when first response lands under 3 minutes versus 30 minutes. Strkr auto-fires SMS and email response the moment the lead lands, routes to the on-duty agent per round-robin rules, and escalates to the backup agent at 15 minutes if the primary has not touched the lead. Teams running speed-to-lead automation report 2 to 4 times the conversion versus manual response.
Buyer qualification
Pre-approval, price range, timeline, must-haves.
Buyer qualification captures lender, pre-approval amount, price range, timeline (0-3 months, 3-6, 6-12, exploring), must-have features (bedrooms, bathrooms, garage, schools, commute), and deal-breakers. A qualified buyer scores higher in pipeline math and routes to a buyer specialist. An unqualified lead stays in nurture with the pre-approval conversation queued.
CMA generation
Comparable market analysis in 30 minutes.
A CMA pulls comparable sold properties from the MLS feed (last 6 months, 1-mile radius, similar property type and size), active comps, pending comps, and generates a branded PDF with pricing recommendation. A 7-page CMA that previously took 90 minutes in a vendor tool runs 30 minutes on Strkr with the data pulled live and the branding templated. Agents produce 2 to 3 CMAs per week on average.
Listing presentation
Market data, pricing strategy, marketing plan.
Listing presentation templates ship with market data, pricing strategy, marketing plan, pre-market timeline, open-house schedule, and the agent brand kit. The presentation generates from the Property record with comp set pulled live and the pricing recommendation highlighted. Agents report shortening listing-prep time from 2 hours to 25 minutes per listing.
Open house workflow
iPad sign-in to CRM in one tap.
Open-house sign-in app on iPad captures name, phone, email, timeline, and current situation (buyer, seller, both, just looking) with a single tap each. Visitors land in Strkr as leads with the open-house attribution, auto-fired thank-you email, and a follow-up SMS 2 days later. The agent reviews the open-house roster in the car and prioritizes same-day follow-up on the hot leads.
Closing day coordination
Title, lender, inspector, agent, client.
Closing day orchestration template: title company, lender, selling agent, listing agent, buyer, seller, inspector, home warranty rep. Strkr templates the day-of email thread with closing time, address, parking, documents required, wire instructions (ABA + account to be verified by phone, never trust email), and keys-at-close logistics. The TC runs the closing day as a checklist, not a scramble.
What REALTORS compare on
The honest evaluation criteria for a residential CRM.
Most residential CRM comparison articles rank by review count or by partnership with a specific lead source. The honest evaluation criteria sit elsewhere: lead flow coverage, pipeline fit for buyer and seller motions, transaction coordination, farming and past-client automation, MLS integration, team support, and three-year cost. The six criteria below show up on every REALTOR evaluation call.
Lead flow
Which sources ingest natively.
Strkr: Zillow Premier Agent, Realtor.com, SmartZip, BoldLeads, open-house sign-in, website forms, referral capture. Follow Up Boss: strong on Zillow and Realtor native, broad lead-source coverage. kvCORE: bundled with IDX website which is their primary lead source. Chime: similar bundle pattern. LionDesk: broad coverage but light on routing logic. For agents sourcing from 4+ lead vendors, the ingestion depth matters.
Transaction coordination
dotloop, SkySlope, native checklists.
Strkr: native transaction checklists per state with dotloop and SkySlope sync. Follow Up Boss: light on transaction, usually paired with dotloop separately. kvCORE: transaction management module included. BoomTown: strong on transaction. Top Producer: mature transaction features. For teams with a dedicated TC, native transaction coordination inside the CRM saves 2 to 4 hours per transaction.
Farming automation
Property Farm, postcard, door-knock, cadence.
Strkr: Property Farm object with owner enrichment from county data, cadence automation per touchpoint. Follow Up Boss: farming via custom lists and action plans. kvCORE: Smart CRM with farming features. SmartZip: specialized farming tool that integrates to CRMs. For agents running a serious farm, the automation depth matters because the farm pattern is 400+ touches per year per neighborhood.
Past-client cadence
Anniversary, market-update, quarterly, holiday.
Strkr: automated anniversary, market-update, quarterly, holiday cadence with per-client market data pulled live. Follow Up Boss: action plans cover this. kvCORE: Smart CRM covers this. Top Producer: 25-year legacy of past-client nurture. For agents with 150+ past clients, the automation depth drives 30+ percent of annual transactions from repeat and referral.
Team support
Roles, routing, commission splits.
Strkr: team roles with permission matrix, lead routing, commission splits per transaction. Follow Up Boss: strong team features. kvCORE: team support with lead distribution rules. BoomTown: enterprise team support. Chime: team dashboards. For teams of 5+ agents with an ISA plus TC plus buyer and listing specialists, the team-model depth is a required capability.
Three-year TCO
What this actually costs at team scale.
Strkr: $45 per seat per month flat, full product. Follow Up Boss: $69 to $99 per seat per month depending on tier. kvCORE: $499 to $1,499 per agent per month (includes IDX website). BoomTown: $1,000+ per month team minimum plus per-agent cost. Chime: $499 to $1,499 per agent per month with IDX. For a 10-agent team, three-year TCO delta between Strkr and kvCORE can run $160K to $400K.
Head-to-head
Strkr vs Monday.com for a residential real estate team.
Monday.com ranks on generic CRM lists and some real estate teams try it as a lightweight alternative to Follow Up Boss or kvCORE. The honest answer: Monday is a solid project-management tool with a CRM overlay, but it lacks lead flow, MLS integration, transaction coordination, and farming automation a REALTOR needs. Here is the head-to-head for a 10-agent team.
Feature
Strkr
Monday.com
Zillow Premier Agent sync
Native via LeadConnect webhook
Via Zapier or custom integration
Realtor.com sync
Native via Opcity
Via Zapier or custom
MLS feed integration
Trestle, Spark API, direct RETS
Not available
Transaction checklists
State-specific with dotloop and SkySlope sync
Generic board template
CMA generation
From live MLS comp set in 30 minutes
Not applicable
Farming automation
Property Farm with county data enrichment
Not available
Past-client cadence
Anniversary, market-update, quarterly, holiday
Generic automation
Speed-to-lead automation
Auto-SMS, auto-email, round-robin, escalation
Configurable but requires build
Team roles for real estate
Lead agent, buyer, listing, TC, ISA templates
Generic workspace roles
Pricing basis
Flat per seat with full product
Tiered with feature gates per user
How teams use Strkr
How REALTORS run Strkr today.
The common thread across real estate customers: get the lead flow, the transaction coordination, the farming cadence, and the past-client nurture on one tool and stop running Follow Up Boss plus dotloop plus Mailchimp plus a Google Sheets farming tracker. The playbooks below are motions live on real estate customer accounts right now.
14-agent production team
Follow Up Boss consolidated with dotloop and Mailchimp.
A 14-agent production team in Austin consolidated Follow Up Boss, dotloop, Mailchimp, and a Google Sheets farming tracker into Strkr over 9 weeks. Lead flow from Zillow Premier Agent and Realtor.com came up in week 2. Transaction coordinator migrated the active 23 deals in week 4. The farming cadence for the two active neighborhoods (640 houses combined) activated in week 5. Three-year cost projection dropped by 48 percent and the team lead stopped losing follow-up touches.
Solo top-producer agent
Past-client cadence drove 11 referrals in Q1.
A solo top-producer agent with 320 past clients activated the full past-client cadence: anniversary notes, tax-time home-value updates, quarterly market updates, holiday cards. In Q1 the cadence drove 11 referrals (6 that converted to signed buyer representation and 2 to listing agreements) and 3 past clients proactively reached out about listing their current home. The agent reported the quarterly cost of the cadence paid for itself inside 3 weeks.
Farming agent
620-home neighborhood penetration doubled in 18 months.
A farming specialist working two neighborhoods (280 and 340 homes) activated the Property Farm cadence: quarterly postcard mail-merge, monthly market-update email to opted-in homeowners, biannual door-knock task queue, annual seller-outreach letter. Over 18 months, listing penetration in the two farms rose from 7 percent and 11 percent to 15 percent and 22 percent respectively. The agent attributed 9 new listings in 2026 to the farm cadence.
New team formation
ISA plus 4 buyer agents plus 1 listing specialist launched clean.
A new team formation of 6 (1 team lead, 1 ISA, 4 buyer agents, 1 listing specialist) launched on Strkr instead of standing up Follow Up Boss plus dotloop. The ISA runs lead qualification from Zillow, Realtor, and the website. Qualified leads route round robin to the buyer agents. Listing leads route to the listing specialist. The team lead sees everything in a team dashboard. The team closed 18 transactions in month 4 and reports they could not have hit that pace with their prior single-agent stack.
Hybrid buy-sell shop
Transaction checklist caught 7 missed deadlines in the first month.
A hybrid buy-sell shop in Phoenix activated the Arizona-specific transaction checklist on 22 active deals. In the first month, the checklist flagged 7 approaching deadlines that would have been missed under the prior process (3 earnest money deposits, 2 inspection contingency expirations, 1 appraisal contingency, 1 loan commitment deadline). Catching those preserved roughly $14K in commissions across the deals that would have had to be renegotiated.
A realtor CRM that handles listings, buyers, closings, and the farming cadence on one record.
Start a 14-day trial with the real estate configuration enabled: lead flow from Zillow and Realtor and open-house, buyer and seller pipeline templates, state-specific transaction checklists with dotloop sync, Property Farm with county enrichment, past-client anniversary cadence, MLS feed integration, team roles with lead routing, and CMA generation. Migrate from Follow Up Boss, kvCORE, Chime, LionDesk, Top Producer, or BoomTown with the lead and transaction history preserved.
Yes. Strkr receives Zillow Premier Agent leads via the LeadConnect webhook integration. Leads land in Strkr in under 60 seconds with the source attributed to Zillow, the inquiry property attached, and the lead type (buyer or seller) parsed. Speed-to-lead automation fires an auto-SMS and auto-email, routes to the on-duty agent per round-robin or availability rules, and escalates at 15 minutes if the primary has not touched the lead. Zillow lead attribution flows through to the deal when the lead converts, so the quarterly Zillow ROI calculation runs from Strkr data instead of a spreadsheet.
Which MLS feeds does Strkr integrate with?
Strkr integrates with MLS feeds via Trestle Web API (which covers the majority of US MLS boards through CoreLogic), Spark API (for the Flexmls boards), and direct RETS for MLS boards that still require it. Where the local MLS supports internet data exchange (IDX), the sync covers active listings, pending, sold, days on market, price changes, and showing feedback for the agent record. For MLS boards outside the common integration layer, Strkr supports CSV import on a nightly cron. The REALTOR Association of each state has specific rules about data use; Strkr enforces display rules per MLS board policy.
How does transaction coordination work with dotloop or SkySlope?
Strkr ships transaction checklist templates per state (California CAR, Texas TREC, Florida FAR/BAR, and 44 others) with the required documents, deadlines, and signatures. The dotloop and SkySlope integrations sync document status and timelines bidirectionally so the TC can continue running loops in their preferred tool while the deal record in Strkr reflects the latest state. For teams that run transaction coordination directly in Strkr, the native checklist drives tasks, deadlines, and document uploads without the dotloop subscription. The common pattern is to keep dotloop for e-signature and store the final executed documents in Strkr.
Can Strkr handle a REALTOR team with ISAs and transaction coordinators?
Yes. Team roles ship for lead agent, buyer agent, listing specialist, transaction coordinator (TC), inside sales rep (ISA), and team lead with permission matrices tuned per role. Lead routing supports round robin, agent availability, speed-to-lead score threshold, ZIP code assignment, and property-type specialization. Commission splits capture per transaction with lead agent, buyer or listing agent, ISA referral fee, TC cut, and team-brokerage split. The team-lead dashboard shows agent production, lead-source ROI, pipeline forecast, and transaction health across the full team.
What is the migration path from Follow Up Boss or kvCORE?
Strkr runs a real-estate CRM migration tool that pulls contact records with full history, deal records with stage snapshots, lead-source attribution, action plan state, note history, and document attachments from Follow Up Boss (via API) and kvCORE (via CSV export plus API). Chime, LionDesk, Top Producer, and BoomTown migrations run via CSV plus API where available. Most migrations complete in 5 to 10 weeks for teams up to 20 agents with a 2-week parallel-running period before cutover. The farming data (if the prior tool had it) migrates separately with county recorder enrichment refreshed during the migration.
How does Strkr handle fair housing compliance?
Fair housing compliance under the Fair Housing Act prohibits discrimination based on race, color, national origin, religion, sex, familial status, or disability in housing transactions. Strkr enforces fair housing posture at several levels: lead-routing rules cannot filter by protected class, outbound marketing templates include a fair housing disclaimer where applicable, farming cadence does not sort or filter by demographic data, and the audit log retains the full record of agent-client communication for the state regulator retention period (typically 3 to 7 years depending on state). State-specific rules on steering, redlining, and discriminatory language apply at send-time for jurisdictions where the agent is licensed.
No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.
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