Built for one-person businesses

The CRM that respects the fact that you are the whole company.

A solo operator is CEO, salesperson, deliverer, and AR clerk. The CRM has to add leverage without adding admin burden. Strkr ships a 20-minute setup, flat per-seat pricing, and AI drafting that sounds like you wrote it.

What this audience is actually dealing with

The pains that bring buyers here.

A solo operator cannot afford a 90-day CRM implementation, a 400-page admin guide, or a credit-meter invoice that fluctuates 2 to 4x month over month. The CRM has to be simple on day one, flexible when the business grows, and predictable in cost. The pain points below are what Strkr onboarding hears from solo coaches, solo freelancers, solo contractors, solo retailers, and solo service providers.

The pipeline in your head

The missed follow-up at week six.

A solo operator tracks the pipeline in their head, a notebook, or a weekly email to self. The missed follow-up at week six kills the deal. Strkr's pipeline view shows every active opportunity with a next-step prompt and automated nudges so no follow-up falls through.

The invoice chase on a yellow pad

AR aging that grows past 60 days.

A solo operator chases invoices inconsistently. A 60-day aged invoice costs three to five weekends of cash flow. Strkr's AR tracking shows invoice status with automated reminder cadence at days 7, 14, and 21 past due. The AI drafts the reminder in a professional tone.

The repeat customer forgotten

The customer who bought once and disappeared.

A past customer who had a good experience is five times more likely to buy again than a cold prospect. Solo operators rarely run systematic nurture. Strkr fires an AI-drafted check-in at 90, 180, and 365 days post last transaction, which keeps the past-customer book active.

The 14-tab morning

Email, calendar, invoices, pipeline, notes.

A solo operator starts the day in 14 browser tabs: email, calendar, invoicing tool, pipeline sheet, notes, time tracker, LinkedIn, bank account. Strkr's dashboard consolidates the actionable items (next pipeline step, past-due invoice, inbound email requiring response, scheduled meeting with brief) onto one morning view.

The AI that cannot help solo

The chatbot panel that does not know the customer.

Generic AI tools do not know the customer context. The solo operator still writes every email, every proposal, every quote from scratch. Strkr's AI add-on at $49 per month ships five seeded prompts (pipeline review, reply draft, call summary, forecast risk, quote draft) with retrieval scope grounded in the actual CRM data.

The exit plan

The sellable business that cannot migrate.

A solo operator who builds the business for an eventual sale (acquihire, acquisition, retirement) needs the customer book, the engagement history, and the operational knowledge to be portable. A legacy locked-in tool kills the transition. Strkr's open API, export surface, and audit log make the business sellable without a 90-day data liberation project.

The solo operator schema

Objects shaped like a one-person business.

Strkr ships a tunable solo schema with Customer, Opportunity, Transaction, Content Library, and Nurture Queue as first-class objects. The operator can rename or extend anything. The default lands close to where most solo operators eventually settle.

Customer object

Type, relationship phase, last transaction.

A customer carries type (one-time, repeat, VIP, lapsed, past), relationship phase, last transaction date, lifetime value, product or service affinity, and preferred communication channel. The customer object is the primary record for a solo operator.

Opportunity object

Scope, close timing, next step.

An opportunity ties to a customer and carries scope, expected close date, next step, and status. The pipeline view ranks active opportunities by close date with the next-step prompt visible.

Transaction object

Service, product, invoice, payment.

A transaction ties to a customer and carries service or product details, line items, invoice, payment status, and completion status. The transaction history feeds the LTV composite and the nurture queue.

Content library

Proposals, email templates, FAQ answers.

The content library holds reusable content: proposal templates, email templates (initial outreach, discovery followup, proposal cover, invoice send, invoice chase, nurture, re-engagement), FAQ answers, and boilerplate paragraphs. The AI retrieval pulls from the library when drafting.

Nurture queue

The past-customer re-engagement list.

The nurture queue surfaces past customers hitting re-engagement triggers (90, 180, 365 days since last transaction) with recommended outreach. The solo operator runs the queue in a weekly 20-minute session instead of as a quarterly scramble.

Workflow engine

Automated follow-up without admin burden.

The workflow engine supports simple triggers (new opportunity added, deal stage change, invoice sent, invoice past due) and multi-channel actions (email, SMS through Strkr Messaging). The operator sets up five to seven workflows and the system runs them without supervision.

Invoice object

Generated and synced to QuickBooks or Wave.

An invoice generates from the transaction and syncs to QuickBooks, Xero, FreshBooks, or Wave through the standard webhook spec. Payment status (sent, viewed, paid, past due) surfaces on the customer card for AR tracking.

How Strkr AI drafts in your voice

The AI jobs that fit solo operation.

A solo operator's voice is the brand. Strkr AI learns the operator's tone from the first 20 approved drafts and lands in a voice that feels like the operator wrote it. The jobs below are what shows up on every solo-operator deployment inside the first two weeks.

Pipeline review draft

The weekly state-of-the-pipeline summary.

Strkr AI drafts the weekly pipeline review from active opportunities, recent activity, and stage-change history. The operator reviews in two minutes instead of writing from scratch for 30 minutes. The draft lands with specific deal callouts, not generic language.

Email reply draft

The context-aware reply.

For incoming customer emails Strkr AI drafts a context-aware reply pulling from the full customer history. The operator reviews, tunes two sentences, and sends. Response time on inbound email drops from hours to minutes.

Call summary

The post-call writeup from the recording.

For meetings recorded through Zoom or Google Meet Strkr AI drafts the call summary with action items, next steps, and sentiment. The operator saves 11 hours per week on post-call writeups.

Proposal or quote draft

The deliverable from the content library.

Strkr AI drafts the proposal or quote from the opportunity brief and the content library. The operator reviews, personalizes two paragraphs, and sends. Proposal time drops from 4 hours to 45 minutes.

Invoice reminder

The AR chase at day 7, 14, 21.

For past-due invoices Strkr AI drafts the reminder at day 7, 14, and 21 past due. The operator reviews and sends. AR aging drops materially because the chase is consistent instead of inconsistent.

Nurture outreach

The 90-day check-in.

Strkr AI drafts nurture outreach to past customers hitting the 90, 180, or 365-day trigger with a relevant point of view, a reference to the past relationship, and no transactional ask. The operator reviews and sends in batches.

LinkedIn or content drop

The thought-leadership drop.

Strkr AI drafts weekly or biweekly LinkedIn posts (or blog drops) from the operator's current engagement patterns and point of view. The operator tunes two sentences and posts. Content drives inbound inquiries without a dedicated content calendar.

The 20-minute morning view

The one dashboard that runs the business.

A solo operator cannot run eight dashboards. Strkr's morning view consolidates everything actionable into one screen. The cards below are what shows up on the morning view every day without configuration.

Pipeline next-steps

The 3 to 7 moves on active deals.

The morning view surfaces the 3 to 7 next-step prompts on active opportunities: who to call, who to send a proposal to, who to follow up with. The operator makes a plan for the day in 90 seconds instead of 20 minutes.

Past-due invoices

The AR that needs a nudge.

The morning view surfaces past-due invoices with age, amount, and the AI-drafted reminder ready to send. The operator approves and sends in 60 seconds.

Scheduled meetings with brief

The context for the 10 AM.

The morning view surfaces today's scheduled meetings with the AI-drafted meeting brief (customer history, prior conversation, suggested agenda). The operator walks into every call prepared.

Inbound email requiring response

The 3 to 5 that cannot wait.

The morning view surfaces inbound emails requiring a response with AI-drafted reply ready for review. The operator triages inbox in 10 minutes instead of 45.

Nurture queue items

The 2 to 4 past customers to touch today.

The morning view surfaces 2 to 4 past-customer nurture items (hitting the 90, 180, or 365-day trigger). The operator sends in a weekly 20-minute session instead of a quarterly scramble.

Weekly utilization pulse

Billable hours versus target.

The morning view shows week-to-date billable hours against the weekly target with trend. Chronic under-utilization signals pipeline weakness. Chronic over-utilization signals burnout risk.

This week's revenue in flight

Deals expected to close.

The morning view shows revenue in flight for the week with probability-weighted forecast. The number informs the sales push and the capacity planning for the following week.

Head-to-head

Strkr vs the solo-operator default stack.

The comparison below is Strkr Starter at $29 per seat versus the typical solo-operator stack (Google Sheets plus Gmail plus a basic invoicing tool plus a calendar plus a Notes app).

Feature Strkr Solo-operator default stack
Pipeline visibility Native with next-step prompts. Google Sheet with manual updates.
Automated follow-up Workflow engine with 5 to 7 recipes. Memory and willpower.
AR tracking with automated chase Native with AI-drafted reminders. Invoicing tool reminder, manual tune.
Content library Proposals, templates, FAQ, boilerplate. Google Drive folder, no retrieval.
Nurture queue for past customers Automated with AI-drafted outreach. LinkedIn DM or nothing.
Morning dashboard with actionables Native, auto-updating. Fourteen browser tabs.
Mobile app with offline mode Native. Mix of apps.
AI drafting in your voice $49 per month, 5,000 calls. Generic AI tool, no retrieval.
Growth path if you hire Admin console toggle to add seats. Rebuild the stack.
How teams use Strkr

Five solo-operator playbooks.

The playbooks below are patterns Strkr's onboarding team sees across solo operators: coaches, freelancers, contractors, retailers, and specialty service providers.

Pattern A

The solo coach with 22 active clients.

A solo coach ran 22 monthly coaching clients at $420 per month. The practice depended on retainer stability. Strkr onboarding configured the MRR dashboard with churn-risk retainers surfaced on configurable signals. The coach retained all 22 retainers through year one and added five strategic retainer upgrades.

Pattern B

The solo freelance writer with 42 proposals per year.

A solo freelance writer sent 42 proposals per year, each one two hours of custom writing. Strkr onboarding configured the content library with 7 case studies and 9 proposal templates. Strkr AI learned the voice from the first 20 approved proposals. Per-proposal time dropped from 2 hours to 30 minutes. The writer closed 12 extra projects in the next 12 months on time reclaimed.

Pattern C

The solo contractor serving residential customers.

A solo contractor (general handyman) served 180 residential customers per year with a mix of one-off jobs and recurring maintenance. The pipeline lived in a notebook. Strkr onboarding ran a 7-business-day migration. The pipeline view, mobile estimate flow, and recurring job cadence landed on day one. The contractor reclaimed about 9 hours per week and added 24 new recurring maintenance customers in year one.

Pattern D

The solo retailer with a Shopify store.

A solo retailer ran a $340k revenue Shopify store with a repeat-customer base. The retailer wanted VIP outreach and winback cadence without hiring a marketing manager. Strkr onboarding configured the Shopify integration, LTV composite, VIP segment, and winback cadence. The repeat-customer revenue grew 42 percent in year one without new acquisition spend.

Pattern E

The solo specialty consultant preparing to hire.

A solo specialty consultant ran the practice for four years with a growing waitlist. The decision to hire a second consultant and an operations manager was the next step. Strkr handled the second-team expansion in the admin console without a migration: role scoping, data visibility, separate engagement ownership. The practice scaled from one to three seats on Pro without a schema change.

Run a one-person business on a CRM that respects your time.

Book a 30 minute call. We will walk through the morning view, the AI drafting, and the growth path with your actual business focus.

Common questions

What buyers in this bucket ask most.

Is Strkr worth $29 per seat for a one-person business when free tools exist?

The question is what the operator's time is worth. A solo operator who reclaims 11 hours per week on pipeline tracking, proposal writing, and AR chase gets back meaningful opportunity cost. At a $120 to $240 per hour billable rate the time saved pays back the $29 plus $49 monthly investment in under 90 minutes of reclaimed billable time. The math works even on conservative assumptions.

Can Strkr grow with me if I hire a second person?

Yes. Strkr handles the expansion in the admin console. Add seats on the same plan or upgrade to Pro for the team features (quarterly checkpoint, priority support, 1,000 workflow runs per month). Role scoping, data visibility, and separate engagement ownership all configure in the admin console. No migration, no restructure. The business scales from one to three to ten seats without a schema change.

How does Strkr integrate with QuickBooks, Wave, or FreshBooks?

Strkr integrates with QuickBooks Online, QuickBooks Desktop (through QBD Connector), Xero, FreshBooks, and Wave through the standard webhook spec with HMAC signing. Line items, hours, and invoice status carry through. The invoice status surfaces on the customer card for AR tracking. For data in a legacy accounting tool Strkr's onboarding team runs the import as part of standard onboarding.

What is the data-ownership and export posture if I ever leave Strkr?

The data is yours. The export surface covers full CSV export of every object, full JSON export through the API, and full attachment export. The audit log carries chain-of-custody metadata for every record. For a solo operator who builds the business for an eventual sale, the portability is a hard requirement, and Strkr's open posture makes the business sellable without a 90-day data liberation project.

How does Strkr compare to Honeybook, Dubsado, or Bonsai for solo work?

Honeybook, Dubsado, and Bonsai focus on creative-service workflows (bookings, scheduling, client portals). Strkr focuses on CRM-shaped work (pipeline, proposals, engagements, nurture, re-engagement). The feature overlap is 30 to 50 percent. For a creative service business (photography, event planning, design) Honeybook or Dubsado is a cleaner match. For a solo operator doing consulting, specialty services, or technical work Strkr is the fit.

What happens to my customer history on migration?

Strkr's import brings in the full customer history (contact info, transaction history, email history, invoice history, communication history) with original timestamps preserved. For attachments stored in a document management system Strkr's attachment import brings the files in with their original paths. The AI retrieval index sees the full history on day one.

Try it free. Bring your team next week.

No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.