How is Strkr different from Lasso CRM, Sales Simplicity, or Avid Ratings?
Lasso CRM and Sales Simplicity are purpose-built home builder CRMs with deep pre-sale pipeline functionality, community management, and selection coordination. Avid Ratings focuses on buyer satisfaction and warranty workflow. The specialty tools cover specific slices of the home builder motion deeply. Strkr covers the full home builder motion with pre-sale pipeline, community sales, selection coordination, construction milestone communication, closing timeline (with TRID awareness), warranty service, and broader CRM capabilities (marketing automation, referral tracking, buyer relationship across future home purchases). Many builders find the unified approach collapses the three-tool stack (sales CRM plus construction tool plus warranty tool) into one tenant. For large production builders with heavy construction management complexity, the native integration with Hyphen BuildPro, Constellation, and specific builder construction platforms preserves the specialty construction tool while unifying the CRM layer. For smaller custom builders, Strkr's construction coordination handles the project operations at sufficient depth.
What construction management integrations ship for home builders?
Native integrations for Hyphen Solutions BuildPro (the dominant construction management platform for production builders), Constellation HomeBuilder Solutions, Sales Simplicity, MarkSystems, Builder MT, and specific home builder construction platforms. The integration surfaces construction milestones (foundation, framing, roof, drywall, trim, final), trade partner coordination (specific trade partner responsibilities per milestone), schedule tracking, specific project data from the construction system. For builders running custom construction without a specialty construction platform, Strkr's native construction workflow handles the milestone tracking and trade partner coordination. For specific builder operations with proprietary construction systems or spreadsheet-based tracking, the REST API with webhook support handles the integration. KMS-encrypted credential storage with the integration debugger surfacing every sync event. We never route the integration through Zapier because every integration ships as first-class native code.
How does the selection coordination workflow work?
Selection menu for each home carries structural options (room additions, structural modifications, specific layout changes), exterior options (elevation, siding, roofing, exterior paint), interior options (flooring, cabinets, countertops, fixtures, lighting), finishes (paint colors, trim, moldings), appliances (specific appliance packages with upgrade options), landscaping (if included), specific allowances (allowance categories with buyer-selected products). Each selection category has pricing (standard, upgrade pricing tiers), deadline (selections must complete by specific construction milestones to avoid build delay), buyer-visible options with photos and specifications. Selection coordinator schedules selection appointments with the buyer at the design center or through the buyer portal. Changes after deadline carry change order pricing (change order administration fee plus material and labor delta) and schedule impact (days added to the build). Running selection total tracks against the base agreement for current total price. Selection completion status surfaces for the construction team so trade partners can order specific materials and schedule installation. For semi-custom builders with 60 to 120 selections per home, the workflow handles the volume without overwhelming the buyer or the coordinator. For full custom builders with 300+ selections per home, the extended workflow handles the complexity through the 14-month build.
Can Strkr handle TRID disclosure timing for closings?
Yes. The closing coordination workflow runs the TILA-RESPA Integrated Disclosure (TRID) timeline per CFPB requirements: Loan Estimate issued within 3 business days of complete loan application, Closing Disclosure delivered at least 3 business days before consummation, specific changed-circumstance redisclosure triggers for material changes (loan amount change, interest rate change beyond specific thresholds, loan product change, loan term change). The timing tracks per home with specific milestone triggers so the builder-lender-title coordination runs smoothly. For builder-preferred lenders with structured preferred-lender programs, the integration surfaces loan application status, Loan Estimate issuance, specific condition clearance, Closing Disclosure delivery, closing readiness. For buyers with outside lenders, the coordination runs through the buyer with specific document request workflow. The audit trail captures every disclosure delivery, every changed-circumstance event, every closing timeline modification. For CFPB inquiries or state regulatory reviews, the TRID compliance history exports in the required format.
How does the warranty service workflow run?
Warranty service captures buyer warranty requests through the buyer portal, phone, or email with issue description, specific location in the home, photos. Each request routes to the appropriate warranty category: one-year workmanship warranty (nail pops, drywall cracks, trim issues, specific workmanship concerns), two-year systems warranty (plumbing, electrical, HVAC system issues), ten-year structural warranty per common warranty terms (foundation, specific structural components). Trade partner dispatch runs through the trade partner responsible for the installation (plumber for plumbing issues, HVAC installer for HVAC issues, specific manufacturer for appliance issues under manufacturer warranty). Dispatch workflow tracks acknowledgment, scheduled service appointment, service completion, buyer satisfaction confirmation. Resolution timeline tracks per issue with escalation triggers for aging items. Pattern analysis surfaces repeat issues across homes (specific trade partner issues, specific material or supplier issues, specific plan or elevation generating consistent problems) for construction improvement feedback. For builders with structured warranty programs under third-party warranty providers (2-10 Home Buyers Warranty, Residential Warranty Services, Builder's Mortgage Insurance), the integration coordinates with the third-party warranty administration. Buyer satisfaction scores per warranty resolution feed the broader customer experience reporting.
How does the pre-sale pipeline differ from resale real estate?
Home builder pre-sale pipeline runs lot reservation (buyer selects a lot in a community and reserves it for a home plan), builder-buyer agreement execution (binding contract signing with earnest money deposit), selections (full selection menu completion through structured appointments), construction (through specific milestones), ready for closing (final walkthrough, final change orders complete, TRID disclosures issued, scheduled close), closed (keys turned over, warranty start). The pipeline differs from resale real estate (where the home exists and the buyer tours an existing property) in several ways: the home does not exist at reservation (buyer purchases based on floor plan, specifications, model home tour, community visualization), construction runs 7 to 14 months per home (versus resale closing in 30 to 45 days), selection coordination is a major workflow component (versus resale having no selection decisions), construction milestone communication keeps the buyer engaged through the long build cycle (versus resale closing quickly after acceptance), warranty service is a major post-closing workflow (versus resale where any warranty is implied or specifically negotiated). For builders selling both pre-sale and completed spec homes, the dual pipeline handles both motion types with the appropriate stages and timing. For builders with heavy custom work, the extended pre-sale cycle (14 to 24 months from reservation through closing) runs through additional selection coordination and construction milestones.
